Sr. Director, Cross-Channel Strategy (Retail Brand) (Location : NYC Required)

Base Salary :  Up to $135,000

Total Compensation Potential :  Up to $145,000+ annually, including yearly bonuses.

Note :  Average total compensation for this role is in the mid-six figures

Hybrid with about 2 days / week in NYC office

This role will act as the day-to-day account lead for one of our flagship fashion retail clients, and sits at the intersection of outstanding leadership, communication, service, and campaign performance.

You will be responsible for working alongside one of Jump’s sister agencies in servicing the client and executing all aspects of strategy and execution of paid digital media campaigns across Google, Programmatic (DV360), Paid Social, including forecasting, identifying growth opportunities, performing data analysis, and leading our exceptional team to exceed client KPIs and grow businesses. These responsibilities include collaborative planning, strategic and tactical implementation, monitoring, optimization, analysis and reporting as part of a large team.

You will also be responsible for guiding conversations and brainstorms, providing insights, and creating compelling and engaging reports with our client services team.

You will be the client’s main point of contact, requiring you to have exceptional communication skills, and being able to set expectations and manage your team.

To break down these responsibilities in more granular detail, you will be expected to fulfill the following :

• Daily management of paid digital media campaigns and budgets.
• Work within client budgets and seek methods to improve metrics like ROAS, total revenue, cost per click, conversion rates, etc.
• Leverage our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommend future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives
• Build effective relationships with clients
• Gather data on consumer, competitor, and market conditions including building and maintaining test and learn environments with data-driven decision making that furthers all platforms and campaigns.
• Testing against benchmarks each quarter.

Requirements