Senior Manager, Marketing Strategy And Activations
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.
Oliver Wyman's Private Capital practice supports private equity firms, principal investors, and their portfolio companies across the full investment lifecycle. We are seeking a Senior Manager to lead marketing strategy and activations that showcase the practice's capabilities in buy-side due diligence, post-transaction value creation, commercial diligence, carve-outs and integrations, and portfolio acceleration.
This role requires translating these technical strengths into clear market narratives, driving demand through targeted programs, and enabling partners to win and deliver high-impact engagements. This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote.
Key Responsibilities
Strategic Marketing Projects
Engagement & Enablement
Delivery & Team Leadership
Measurement & Insights
Experience Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in finance, private equity, or analytics are a plus.
7-10+ years' experience in B2B marketing / communications, ideally with private equity, principal investors, asset management, or financial services experience.
Familiarity with the private investment lifecycle : buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs.
Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs.
Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives.
Experience mentoring junior staff and coordinating cross-functional teams.
Comfortable with analytics : setting KPIs, building measurement frameworks, and reporting insights. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com). Interest / experience in AI-enabled marketing tools is desirable.
Willingness to travel as required.
Skills & Competencies
Strategic mindset : Crafts clear strategies that position the practice as a partner across the investment lifecycle.
Execution bias : Delivers technically credible, high-quality campaigns on time and on budget.
Influencing & communication : Confidently presents technical and commercial narratives to partners and clients, securing buy-in.
Coaching & delegation : Builds team capability and ensures accountability in delivering sector-specific programs.
Cross-functional collaboration : Aligns global stakeholders, including partners, BD, and product teams, to capture deal-focused opportunities.
The applicable base salary range for this role is $115,000 to $170,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Senior Marketing Manager • New York, NY, US