Marketing Manager

The CRM Manager at Sweetgreen will play a key role in executing and managing multichannel campaigns-including email, push, in-app, and SMS-across our customer engagement platform, Braze. This role will also be responsible for configuring and managing promotions within braze and SessionM. The ideal candidate will have a strong understanding of CRM campaign operations and be comfortable working cross-functionally to ensure timely, accurate, and impactful customer communications.

Responsibilities :

• Lead the execution of all lifecycle CRM campaigns across channels, including journeys, triggered messages, and transactional communications.
• Oversee the review, feedback, routing, and QA of lifecycle campaigns across email, SMS, and push, ensuring alignment with project timelines and quality standards.
• Create audiences within ESP / Promo Platform segmentation tools or import targeted lists, versioning / creating control groups as necessary.
• Coding and Design : Utilize HTML, CSS, and other programming languages to create visually appealing and responsive email templates that are compatible across various email clients and devices.
• Deliverability : Monitor email deliverability metrics and take necessary actions to ensure high inbox placement rates
• Integrate dynamic content and personalization elements (knowledge of liquid code and AMP a plus)
• Liaise with key stakeholders (Brand, marketing, loyalty, retail, etc.) to meet target deadlines; excellence in project and time management skills required.
• Ensure testing & QA / rendering by device, operating system, browser, etc. Proof contact strategy elements as needed.
• Prepare regular performance reports and communicate results and recommendations to stakeholders
• Maintain customer contact & deployment calendars and work with the creative team to ensure all campaigns are planned, executed, and completed.
• Manage subscriber data, import and segmentation using a combination of platform tools and database queries. Ensure data integrity of customer records in the platform; spot-checking and conducting hygiene scrubs as required.

Qualification s :

What you'll get :

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we're committed to leaving people better than we found them. We're in the business of feeding people, and we're out to change what that means.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.

Salary range for this role :

Starting salary range based on experience

$83,000-$119,000 USD

Sweetgreen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law.

California residents : Review our applicant privacy notice HERE.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.