Business Analytics Manager Senior - Balance Sheet Analytics & Modeling

Business Analytics Manager Senior

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Manager Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Tysons Corners or Vienna, VA. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at managers discretion. As a Business Analytics Manager Senior, you won't just crunch numbers; you'll drive performance, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact role, you'll lead a newly formed team of talented analysts, providing insights that optimize our marketing campaigns and accelerate our growth. You'll be instrumental in shaping our analytics roadmap, leveraging cutting-edge tools and methodologies to uncover actionable intelligence. We are seeking a dynamic, analytical, and innovative thinker ready to elevate PNC's digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

Job Responsibilities :

• Lead the strategic build-out of a new digital marketing analytics function.
• Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals.
• Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.
• Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard.
• Develop robust attribution models and customer journey insights to drive personalized experiences across channels.
• Champion new A / B testing and experimentation strategies, providing analytical rigor to optimize campaign performance.
• Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies.

Preferred skills and experience :

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.