CRM & AI Business Process Owner

Crm & Ai Business Process Owner

At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world's most talented people are choosing to work at DuPont.

Tyvek and Typar Roll Goods represent some of the most innovative materials in the industry, offering performance in durability, breathability, and strength. Together, Tyvek and Typar Roll Goods exemplify DuPont's commitment to delivering advanced material solutions that enhance efficiency, protect valuable assets, and promote sustainability across various sectors.

The CRM & AI Business Process Owner will play a critical role in driving optimal utilization of our CRM systems, enhancing customer engagement, and integrating artificial intelligence to promote commercial excellence. Reporting to the Commercial Excellence Leader, this position will focus on implementing and managing business process enhancements that support our growth strategy.

Key Responsibilities :

• Drive CRM and AI Enhancements that Drive Growth :
• Collaborate with key stakeholders to translate growth strategies into an actionable CRM and AI enhancement roadmap.
• Implement new capabilities within the CRM platform to enhance customer engagement and pipeline growth, such as automated reporting and tracking tools.
• Governance and Data Management :
• Manage the governance of the CRM system to ensure data integrity and quality.
• Serve as the primary liaison with IT for all CRM development, AI pilots, and maintenance work.
• Ensure that existing CRM processes run seamlessly, including data entry, lead tracking, and opportunity management.
• Ensure that AI functionality is being updated addressing business needs.
• Assist Salesforce / AI User Management and Prompt Adoption :
• Oversee user access and roles within the CRM system, working closely with Lead coordinators and regional teams to promote effective usage.
• Develop and deliver ongoing training modules to enhance the skillset of sales teams in utilizing CRM tools and AI features effectively.
• Responsible for proactive communications to users on SFDC enhancements.
• Conduct regular internal VOCs and external benchmarks on process efficiency and adoption to identify areas for improvement to further drive adoption.
• Monitor Performance Metrics :
• Track key performance indicators (KPIs) related to CRM effectiveness and AI utilization.
• Provide dashboards and reports to stakeholders, offering actionable insights for business decision-making.
• Conduct regular assessments to evaluate the success of CRM & AI initiatives and inform strategy adjustments.
• Collaborate on Market Strategies :
• Work closely with marketing and sales teams to align CRM & AI capabilities with market opportunities, enhancing lead conversion rates and driving growth in commercial sectors.
• Explore and integrate external lead sources to augment our prospect funnel and support business objectives.

Essential Leadership Behaviors :

Minimum Qualifications :

Additional Information :