Senior Manager, Mobile User Acquisition

Senior Manager, Mobile User Acquisition

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier's Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

We are looking for a passionate and self-motivated Senior Manager, Mobile User Acquisition to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with a number of stakeholders to grow 2K's existing mobile games and also to launch a number of new exciting franchises on mobile platforms.

The role will have a particular focus on game-specific audience, creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.

The role is inherently collaborative. Key departments that the role will interact with are : Product PMM, Creative and Analytics teams. An ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite for the role. This role will be based in Novato, CA.

Roles & Responsibilities :

• Lead the development and implementation of world-class new user acquisition and retargeting strategies.
• Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
• Be the mobile team's expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset.
• Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A / B testing framework.
• Monitor & measure creative performance to quantify the impact of UA optimizations and changes.
• Identify the area of improvement by analyzing performance, convert data into actionable insights.
• Creation and customization of channel specific creatives.
• Proactively introduce new technology for automation and operational efficiency.
• Nurture business relationships with ad partners and unlock alpha / beta testing opportunities.

Who We Think Will Be a Great Fit :

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

The pay range for this position in Washington at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and / or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including : medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.