Sr. Media Analyst

Sr. Media Analyst

We're a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It's our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking a Senior Media Analyst to lead the analysis, reporting, and strategic insights that guide our media investment decisions across both performance and brand marketing. This role will bridge data and strategy, transforming complex media results into clear frameworks that maximize efficiency, scale, and topline growth. The Sr. Media Analyst will partner closely with Performance Marketing, and Data & Analytics team to ensure that media investments deliver measurable business outcomes at every stage of the funnel - from awareness to conversion.

This role will sit in a fast-paced, performance-driven entrepreneurial team, and have a high degree of ownership within the customer acquisition team.

Responsibilities :

• Performance Analytics : Lead analysis, and interpretation of media performance across paid channels (digital, TV / CTV, social, search, influencer, affiliate and more).
• Brand Media Planning Support : Partner with Performance Marketing team to evaluate media mix and campaign performance; provide insights on awareness, reach, and consideration KPIs to ensure investments ladder up to long-term brand equity and growth.
• Frameworks for Spend Allocation : Develop frameworks for spend by initiative, life stage, and campaign type that can be shared cross-functionally and executive teams to bring transparency and alignment to investment decisions.
• Strategy Development : Translate insights from MTA and Campaign Manager (CM 360, SA 360) and incrementality studies into actionable media strategies that inform budget allocation and channel mix decisions.
• Cross-Functional Partnership : Collaborate with Performance and Data teams to align test-and-learn agendas, improve creative-to-media continuity, and enhance conversion efficiency.
• Reporting & Storytelling : Build and maintain executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue, while also communicating progress on brand health and awareness metrics.
• Optimization Guidance : Deliver proactive recommendations on budget reallocations, audience targeting, creative formats, and investment pacing to maximize ROI and drive incremental growth.
• Market & Competitive Insights : Track competitor media activity, cost trends, and category benchmarks to inform proactive strategy shifts and innovation opportunities.

Requirements :

Salary Range : $130,000 - $145,000 USD

Perks & Benefits