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Complex Director Sales and Marketing Hilton McLean and Embassy Suites Old Town Alexandria
Complex Director Sales and Marketing Hilton McLean and Embassy Suites Old Town AlexandriaHilton • McLean, Maryland, USA
Complex Director Sales and Marketing Hilton McLean and Embassy Suites Old Town Alexandria

Complex Director Sales and Marketing Hilton McLean and Embassy Suites Old Town Alexandria

Hilton • McLean, Maryland, USA
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  • [job_card.full_time]
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EOE / AA / Disabled / Veterans

As the Complex Director of Sales & Marketing you will be responsible for overseeing commercial strategies for two hotels Hilton McLean Tysons Corner and Embassy Suites Old Town Alexandria . Your goal is to improve the performance of the assets by connecting strategy and business processes.

Hiltons Commercial Services organization is comprised of team members driving our sales revenue marketing catering and events management call centers and analytics functions. These functions are the core of Hiltons commercial engine and are essential to Hiltons ability to drive profitable growth.

What will I be doing

The primary responsibilities of this position are to design develop and deploy business strategies that are creative dynamic and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics processes including cadence of activities to a predictive and prescriptive approach to drive includes but is not limited to development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

In this role you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership communication and networking skills.

Strategy :

  • Produce your hotels Annual Multi-Year Commercial Strategy Plan in partnership with on-property leaders and regional support
  • Connect the performance needs for the hotels with the solutions designed by the Hilton enterprise in each key segment your hotels serve
  • Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms banquets catering business transient and leisure transient
  • Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
  • Support hotel B2B marketing digital marketing social media public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
  • Work with Commercial Leaders to establish optimal business mix review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods and review and approve retail and group pricing strategies
  • Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
  • Develop and execute departmental expense budgets and forecasts
  • Develop and maintain detailed and real-time knowledge of all competitor and market activity
  • Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership :

  • Lead weekly monthly and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
  • Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly quarterly and semi-annual basis
  • Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
  • Responsible for recruiting and retention of all sales and marketing roles
  • Lead engage and develop team members including ongoing performance development and Career Development Plans
  • Conduct performance review for all direct reports and provide feedback for dotted line reports including but not limited to :
  • Group Sales

  • Business Transient Sales
  • Leisure Sales
  • Catering Sales
  • Marketing
  • Facilitate and lead in a culture that is aligned with Hiltons DEI and ESG enterprise goals
  • Ownership Customer and Stakeholder Relations :

  • Own performance and commercial activity reporting for each of your hotels (i.e. performance status communication and response plans)
  • In concert with AVPs Regional Commercial Director and General Manager(s) present commercial strategies to key business partners and ownership groups. Ensure transparency relevance and timeliness in articulating the commercial performance targets and potential gaps or upside (strengths & weaknesses)
  • Liaise with Hilton Worldwide Sales regional support and brand teams
  • Build strong relationships with CVB community influencers and 3rd party travel partners
  • High level of engagement with customers from all sales segments
  • Support of teams high-impact site visits and pre-convention meetings
  • Support of sales managers sales travel into feeder markets
  • What are we looking for

    To fulfill this role successfully you should demonstrate the following minimum qualifications :

  • Hotel Sales Catering or Marketing Experience
  • Leadership management Experience
  • Ability to travel
  • Experience in hotel management or related industry essential
  • Highly professional presentations and communication (oral and written) skills
  • Proficiency with standard Microsoft Office
  • Ability to perform critical analysis
  • It would be helpful in this position for you to demonstrate the following capabilities and distinctions :

  • Four-year college degree preferred
  • Adaptable experience with business strategy business planning and business plan development
  • Ability to speak multiple languages
  • Multiple Brand experience
  • Since being founded in 1919 Hilton has been a leader in the hospitality industry. Today Hilton remains a beacon of innovation quality and success. This continued leadership is the result of our Team Members staying true to our Vision Mission and Values. Specifically we look for demonstration of these Values :

  • Hospitality - Were passionate about delivering exceptional guest experiences.
  • Integrity - We do the right thing all the time.
  • Leadership - Were leaders in our industry and in our communities.
  • Teamwork - Were team players in everything we do.
  • Ownership - Were the owners of our actions and decisions.
  • Now - We operate with a sense of urgency and discipline
  • In addition we look for the demonstration of the following key attributes :

  • Quality
  • Productivity
  • Dependability
  • Customer Focus
  • Adaptability
  • What will it be like to work for Hilton

    Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!

    The compensation for this role is $170K - $190K and is based on applicable experience and location.

    Required Experience :

    Director

    Key Skills

    Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care

    Employment Type : Full-Time

    Department / Functional Area : Sales

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 170 - 190

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    Director Sales And Marketing • McLean, Maryland, USA

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