Media Planner

Timing

ASAP

Duration

Ongoing full-time

Hours per week

40+

Location

Denver, CO (hybrid onsite Mon / Wed / Thurs, remote Tues / Fri)

Salary

$65-80K DOE

One of our small agency clients is looking for a Sr. Media Planner / Buyer to join their team for a new position supporting a key retail client account.

This Sr. Media Planner / Buyer must be excited about both traditional and digital media strategy / execution, detail oriented, and have a strategic approach to leveraging media plans to deliver against KPI's and campaign objectives.

Ideal Sr. Media Planner / Buyer candidates will have :

At least 4-5+ years of experience in paid media planning and buying, preferably within a full-service agency.

Proven experience with both traditional and digital media, and comfortable planning, buying, and managing campaigns across TV, radio, OOH, programmatic, paid search, and social.

Strong analytical skills with the ability to interpret data and make strategic recommendations.

Fully proficient with media planning and buying software (i.e. Mediaocean, STRATA, etc.) and digital ad platforms (Google Ads, GCM, GA4, Meta Business Manager, etc.).

Exceptional communication and presentation skills, with the ability to clearly articulate media strategies to clients.

A proactive and collaborative attitude, with a knack for problem-solving and an eagerness to learn.

Job Responsibilities :

• Partner with the AMD to develop and execute comprehensive, multi-channel media plans that align with client goals and budgets; this includes leveraging a mix of traditional (TV, radio, print, out-of-home) and digital (paid search, social media, programmatic display, video, and connected TV).

Manage all aspects of the media buying process.

Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities

Collaborate with internal broadcast buying group to incorporate research and data into media plans, provide clear input documents and kick-off meetings to initiate buying, and support in billing and reconciliation process.

Provide guidance and support to junior team members, delegating tasks and helping nurture / oversee their professional development.

Oversee campaign launches, monitor performance against key KPIs, and provide proactive optimization recommendations to improve results.

Prepare and present detailed campaign performance reports, translating complex data into clear, actionable insights for clients.

Serve as a key POC for clients, presenting media plans and performance results.

Build and maintain strong relationships with media partners and vendors.

Ensure all media buys are executed accurately and on budget, tracking spending and reconciling invoices.

Serve as the champion of internal billing process and tools like Strata, media flowcharts, budget reconciliation sheets, etc.

Partner closely with the Media Coordinator to manage and execute a flawless client billing process each month.