Lifecycle and Content Marketing Manager

Lead Content Strategist

Lead the content strategy and execution for Raptive's growth marketing efforts, creating high-value assets that convert cold prospects into engaged leads and drive them through segmented nurture journeys toward application and conversion while managing the full customer lifecycle from awareness to advocacy. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

What You'll Be Doing

Content Strategy & Creation

• Develop and execute comprehensive content calendar across all funnel stages
• Create gated content assets (guides, templates, checklists, infographics) for lead capture
• Build assessment tools (RPM calculators, SEO health checkers) with dev team support
• Write and optimize email sequences for segmented nurture streams
• Collaborate with internal experts to create high impact content (white papers, research, etc)

Lead Generation & Nurturing

Growth Experimentation

Cross-Functional Partnership & Innovation

Success Metrics

The Skills And Experience You Bring To The Job

About Raptive

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world's largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.

The base salary range for this position is $60,000-$100,000. The range provided is Raptive's reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn't included in the posted range.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.