Director of Marketing

Are you a commercially minded marketing leader ready to scale a demand generation engine for an industry leader? Spotlight is looking for a strategic, hands-on Director of Marketing to help fuel our next phase of growth.

At Spotlight, we help ambitious software companies win the coverage that makes them famous through the practice of Analyst Relations (AR). As we expand our offerings and create a new category in the market, we need a leader who combines high-level strategy with a relentless bias for action.

What You Will Do

As the Director of Marketing, you will own the end-to-end demand generation engine and play a pivotal role in Spotlight's go-to-market strategy. Your mission is to turn marketing into a predictable driver of revenue.

• Lead Demand Generation : Own the full-funnel strategy-from awareness to pipeline to revenue-across paid and organic channels (Search, Social, ABM, and Retargeting).
• Build the Category : Partner closely with the Founder and VP of Thought Leadership to create a new market category, shaping the narratives that establish Spotlight as the ultimate authority.
• Optimize the Stack : Own and continuously improve our marketing technology stack (CRM, Automation, Analytics) to ensure clean data flows and seamless alignment with Sales Ops.
• Performance Management : Define the measurement framework and KPIs (CAC, ROI, conversion rates) to ensure marketing data is accurate, trusted, and "decision-ready" for the leadership team.
• Content & Narrative : Personally write and shape senior-level content, including POVs and campaign narratives, ensuring a consistent value proposition across all channels.
• Team Leadership : Lead and develop a high-performing internal marketing team while managing external agency partners to bolster our efforts.

What Makes You Effective in This Role

This role is designed for a leader who thrives in a founder-led environment where pace and pragmatism are paramount :

Desired Skills and Qualifications

Experience & Background

Technical Skills

Spotlight is a unique, rapidly growing firm based in downtown Kansas City's up-and-coming Crossroads neighborhood. We are proud to be a consistent recipient of the KC Business Journal's Best Place to Work award. Learn more about our mission at spotlightar.com.

Spotlight is an equal-opportunity employer. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.