Sr. Manager, Portfolio Marketing

Sr. Manager, Portfolio Marketing

We're seeking a seasoned marketing leader to drive the development and execution of integrated marketing campaigns that include multiple iconic brands across our portfolio. As the Sr. Manager, Portfolio Marketing, you will be responsible for creating and executing comprehensive consumer marketing programs that build our brands' equity via strong situational salience, grow topline sales in key seasonal occasions, build customer relationships, and deliver strong ROI. You will collaborate with multiple cross-functional teams, including Ecom & Customer Marketing, BU Platform Marketing, Media, Consumer Insights, Finance, Partnerships, Away from Home, and external agencies.

Key Responsibilities :

Portfolio Campaign Development : Lead the day-to-day with agency and other partners to develop breakthrough communications & guide creative development that will increase situational salience, grow basket size, and deliver strong ROI for the portfolio of brands.

• Lead end-to-end consumer journey & comms hierarchy
• Lead agency discussion, owner of feedback to creative agency
• Think strategically and holistically across full marketing mix
• Lead with consumer driven insights and strategic clarity to inform creative strategy and campaign execution
• Accountable for timeline adherence & adjustments

Customer Relationship Building : Develop strong creative platforms that allow for customized marketing campaigns with priority customers, aligning both customer and brand strategies enabling our Ecom & Customer Marketing & Sales teams to leverage as a key tool to improve our customer relationships and deliver brand and category growth.

Topline Sales Growth : Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth during key seasonal occasions.

Requirements :

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.

New Hire Base Salary Range : $118,400.00 - $148,000.00

Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits : Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing : We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example :

Location(s) : Chicago / Aon Center

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups / Women / Veterans / Individuals with Disabilities / Sexual Orientation / Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.