A company is looking for a Marketing Communications Manager for the IFP Growth Marketing Team, responsible for developing and managing product marketing communication strategies.
Key Responsibilities
Manage consumer insights and research related to product and brand communication
Develop marketing communication strategies for IFP products, benefits, and features
Lead cross-functional initiatives and ensure compliance with legal guidelines in communication
Required Qualifications
5+ years in B2B and B2C / DTC brand management and marketing communications
Experience in brand strategy development and consumer research projects
Proven strategic thinker with experience in brand messaging and copy development
Demonstrated ability to establish effective cross-functional partnerships
Intermediate proficiency in MS Word, PowerPoint, and Excel
Marketing Communications Manager • Hartford, Connecticut, United States