Demand Generation Manager

Demand Generation Manager

Join a team that puts its People First! Since 1889, First American has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

We are building a Performance Marketing Center of Excellence (CoE) to transform marketing into a measurable growth engine. As Demand Generation Manager, you will be the driver of integrated campaigns that generate measurable demand across our divisions. You will own the campaign lifecyclefrom intake and prioritization through launch and optimizationensuring every program is strategically designed, aligned with divisional priorities, and tied to performance benchmarks. This role requires a results-driven marketer who can turn divisional needs into high-performing campaigns, orchestrating across teams to deliver measurable business impact.

How You'll Contribute

Campaign Strategy & Execution

• Translate divisional marketing priorities into scalable demand generation programs.
• Build campaign briefs with clear objectives, target audiences, offers, budgets, and KPIs.
• Lead integrated campaigns across channels including email, paid media, events, website, and webinars.

Cross-Functional Orchestration

Optimization & Test-and-Learn

Tools & Technology

What You'll Bring

Required Education, Experience, Certification / Licensure

Mindset

Why Join Us

Salary Range : $95,400.00 - 127,100.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment : handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave and other great benefits like an employee stock purchase plan.