iMOM Content Creator & Manager

Motherhood Content Creator

Family First is seeking a creative and influential Motherhood Content Creator to lead our storytelling and engagement efforts across our motherhood-focused brands. This role will serve as a primary voice for iMOM, creating high-quality, relatable content that inspires and encourages mothers in their daily journeys.

The ideal candidate is an experienced writer and multimedia creator with a proven track record as a social influencer, bringing both parenting authority and a deep heart for our mission to strengthen families.

Role Overview

The Motherhood Content Creator will develop and execute a comprehensive content strategy that spans written, video, and audio formats. You will be responsible for creating authentic, mission-driven resources that resonate with our audience and drive growth across our digital platforms.

• Multimedia Content Production: Script, film, and edit high-engagement short-form video for TikTok and Instagram Reels, and host or contribute to audio-based parenting resources.
• Expert Writing: Produce insightful articles and social copy that translate complex parenting challenges into encouraging, actionable advice.
• Influencer & Brand Advocacy: Leverage your established parenting authority to represent iMOM and our family of brands, fostering community and trust among our followers.
• Cross-Functional Collaboration: Partner with the digital ads and web teams to ensure content is optimized for acquisition and a seamless user experience.
• Performance Analysis: Monitor content performance and community feedback to identify trends and optimize future content strategies.

Required Qualifications

• 3–5 years of experience in professional content creation, specifically within the motherhood or parenting space.
• Proven status as a social influencer with a demonstrated ability to engage a loyal audience and speak with authority on parenting topics.
• Expert-level writing skills with the ability to adapt tone for different platforms, from deep-dive blog posts to punchy social captions.
• Proficiency in video and audio production, including filming, basic editing, and comfortable on-camera/on-mic presence.
• Excellent communication skills with the ability to represent the organization's faith-based mission and values authentically.
• Strong project management skills, maintaining a consistent publishing schedule across multiple digital channels.

Preferred Qualifications

• Experience in the nonprofit sector or with mission-driven organizations.
• Familiarity with SEO best practices and email subscriber acquisition strategies.
• Demonstrated analytical skills with the ability to interpret engagement data to inform creative decisions.
• Familiarity with user experience principles and how content flow impacts the user journey.

What We Offer

This position offers the opportunity to make a meaningful impact on millions of families while developing expertise across a diverse brand portfolio. You'll work with a collaborative team that values both data-driven decision making and creative problem-solving. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that respects work-life balance.

To Apply

Please submit your resume along with a cover letter describing your experience with digital advertising campaign management and what draws you to Family First's mission.

About Family First

Family First is a nonprofit organization dedicated to strengthening families through digital content and resources. Our portfolio of brands—including All Pro Dad, iMOM, For Us Marriage, reaches millions of families annually with content that inspires, educates, and encourages strong family relationships.