Content Marketing Manager (Salt Lake City, Utah)

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 311

Pay Range : $97,100.00 - $145,600.00

Job Description

Job Description Summary

Job Profile Summary :

The Content Marketing Manager is a key member of the WGU Labs MarCom team, responsible for shaping and producing compelling longform content rooted in research, innovation, and impact. This role is ideal for a serious thinker and exceptional writer with a deep understanding of postsecondary education, workforce development, or social innovation - and a proven ability to translate complex research and technical ideas into engaging, accessible narratives.

You will lead the creation of research reports, white papers, thought leadership articles, and multi-use content that drives visibility for WGU Labs and elevates our work in national conversations. You will also provide strategic guidance on editorial direction, serving as a key thought partner to internal researchers, product teams, and leaders. This role is highly collaborative and requires editorial rigor, strategic thinking, and a passion for communicating ideas that matter.

Essential Functions and Responsibilities :

Increase awareness and support the growth of WGU Labs nationwide by :

• Own longform research and editorial content, serving as the lead writer and editor for research-driven assets including OpEds, white papers, website content, and downloadable resources.
• Create content for LinkedIn, managing content planning, performance analysis, and channel optimization in collaboration with internal teams and shared resources to ensure alignment with organizational priorities and voice.
• Serve as an editorial partner to researchers and product teams, shaping technical and research-driven insights into compelling, accessible narratives, including research reports, white papers, blog posts, collateral, newsletters, research briefs, and podcasts.
• Develop internal communications to disseminate findings within WGU, including internal WGU newsletter and other materials as needed.
• Ensure clarity, coherence, and alignment. Maintain editorial standards across content types, ensuring that all materials reflect WGU Labs' POV and are aligned to our larger strategic and research goals.
• Measure and reporting on content performance, using key marketing and engagement metrics (e.g., engagement rate, impressions, downloads) to inform content strategy and optimize future efforts.

Knowledge, Skill and Abilities :

Competencies :

Organizational Impact :

Problem Solving & Decision Making :

Communication & Influence :

Leadership & Talent Management

Job Qualifications :

Minimum Qualifications :

Physical Requirements :

Disclaimer : This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice.

This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

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Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.