Database Marketing Specialist

Job Description

Job Description

Job Summary :

We are looking for a strategic and detail-driven Database Marketing Specialist to join our team at Miccosukee Casino & Resort. As a valued team member, we are committed to delivering a memorable, impressive, caring, committed and original experience for our guests, our team members, and community. We uphold this commitment by providing a safe and enjoyable workplace where YOU are our number one priority. It is the MICCO way.

Miccosukee Casino & Resort is expanding, with completed projects including a new Smoking Room & Bar, a High Limit Slots area, and a VIP Lounge, all designed to enhance the guest experience. Future plans include a lazy river and water park, an over 2,000 capacity entertainment venue, and renovated hotel rooms to become a top South Florida destination.

We are proud to be recognized for both our workplace culture and guest experience. Miccosukee Casino & Resort has been awarded the 2023, 2024 and 2025 Miami-Dade Favorites Gold Award for Best Casino, named Miami New Times’ Best of Miami Winner in 2024, and recognized as a USA Today Top Workplace in both 2024 and 2025.

We are seeking passionate, service-oriented individuals to join our exceptional team. If you’re ready to grow with us while enjoying competitive compensation, great benefits, and a fun work environment, we look forward to meeting you!

Qualifications

The Database Marketing Specialist supports the execution, analysis, and optimization of casino marketing campaigns by managing player data, segmentation, campaign setup, and performance reporting. This role is responsible for ensuring marketing offers, promotions, and communications, including campaigns involving large allocations of promotional funds, are accurately built, validated, compliant with gaming regulations, and aligned with player value and behavior.

• Associate’s or Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years experience in database marketing, casino marketing, database management, data analysis, or loyalty analytics preferred.
• English required; Bilingual (English / Spanish) preferred
• Proficiency in data analysis tools (e.g., SQL, Excel, SAS) and experience working with CRM and casino management systems.
• Experience with campaign setup, including assignment, validation, and reconciliation of large promotional fund values (e.g., free play, point awards, multipliers, and drawings).
• Experience working with large datasets, campaign segmentation, promotional eligibility logic, and automation.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Excellent communication and presentation skills, with the ability to support cross-functional teams and leadership requests.
• Knowledge of marketing principles, loyalty marketing, reinvestment modeling, and digital marketing trends.
• Detail-oriented with a strong quality-control, compliance, and audit-readiness mindset.
• Proactive and able to work independently while escalating risks, variances, or anomalies appropriately.
• Strong problem-solving skills and the ability to think strategically while meeting deadlines.
• Maintain physical stamina and proper mental attitude while dealing effectively with guests, management, team members, and outside contacts under pressure.
• Must be able to work with others, receive direction, communicate clearly, and provide feedback to achieve department goals and objectives.

Responsibilities

The Database Marketing Specialist is responsible for managing, analyzing, and executing database-driven casino marketing campaigns, including campaign setup involving significant promotional fund allocations. This role supports marketing strategy through accurate execution, analysis, compliance, and documentation. All duties are performed in accordance with departmental standards and Tribal Gaming Agency policies, practices, and procedures.

This position operates in a dynamic resort and office environment and requires the ability to :

The Casino & Resort will function seven days a week, 24 hours a day. We may find it necessary to re-schedule shifts according to our business volume. You must be willing and available to fulfill these demands

While performing the duties of this job, the team member will be regularly required to walk, stand and sit. The associate will occasionally be required to climb and use balance. Additionally, the team member will frequently be asked to use hands and arms carry and lift items. Specific vision abilities required to perform this job include close vision and distance vision.

While performing the duties of this job, the team member may experience temperature fluctuations and moderate to high levels of noise. This is a smoking environment.

45 hours