Braze Retention Marketing Manager

A company is looking for a Braze Retention Marketing Manager to support the technical execution and optimization of various messaging programs.

Key Responsibilities

Build, launch, and maintain customer lifecycle campaigns across Braze (email, SMS, in-app, and push)

Set up and optimize customer journeys, including segmentation, triggers, and personalization logic

Analyze campaign performance and provide actionable insights for optimization

Required Qualifications

Minimum 2 years of hands-on experience working in Braze

Minimum 3 years of experience in email, retention, or lifecycle marketing

Demonstrated experience with Braze Canvas and advanced segmentation logic

Working knowledge of HTML / CSS for email editing

Understanding of data flows and APIs between marketing platforms and CRMs