Breastfeeding Peer Counselor

Summary of Position :

Under the general direction and oversight of the WIC Coordinator, the WIC Breastfeeding Peer Counselor is a paraprofessional support person responsible for providing basic breastfeeding education, encouragement, and support to WIC pregnant and breastfeeding mothers. This role includes one-on-one counseling via phone, in person clinic counseling, and home or hospital visits. In order to promote Breastfeeding education and accessibility, Peer Counselors with assist with program outreach and education efforts. The Peer Counselor also supports collaboration with local community organization and health professionals to ensure continuity of care for WIC families.

Responsibilities :

• Provide basic breastfeeding information, encouragement, and support to WIC mothers.
• Conduct routine outreach via phone calls, clinic visits, home visits, or hospital visits at scheduled intervals.
• Maintain regular contact with assigned WIC clients, offering support for common breastfeeding questions and concerns.
• Promote the benefits of breastfeeding and assist mothers in overcoming common barriers.
• Schedule client appointments and assist with intake and enrollment activities.
• Conduct data entry, answer phones, and maintain client medical records.
• Attend required breastfeeding training classes to become and remain a certified peer counselor.
• Teach breastfeeding classes and support prenatal education groups.
• Participate in breastfeeding support groups, special projects, and community outreach events.
• Assist WIC staff in promoting peer counseling services and breastfeeding awareness.
• Attend monthly staff meetings and breastfeeding-related conferences / workshops as appropriate.
• Travel locally for outreach and client support, with occasional out-of-town travel for training or conferences.
• Perform other duties as assigned.

Required Skills, Education, & Experience :

Education :

Skills & Experience :

Administrative Requirements

Drug-free environment; drug screening and background check required