Database Marketing Manager

Overview

Responsible for database maintenance and direct mail operations including mailing list preparation and deadlines. Responsible for performing analysis on direct mail campaigns, recommend campaign changes and maintaining accurate records. Generate reports and perform audits on direct mail to insure accuracy. Responsible for supervision of Database and Promotional Teams.

Responsibilities

• Responsible for database integrity (security, data cleansing, NCOA, etc.).
• Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information
• Maintain Player Tracking Database
• Responsible for ensuring data integrity for all data sources used. Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
• Capture and perform data analysis within player tracking to monitor performance.
• Will review and monitor results from promotions to determine effectiveness and revenue-generating impact.
• Assists in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino.
• Gather data, organize it into reports, and provide conclusions.
• Coordinates reports and audits on direct mail to ensure accuracy. Perform analysis on direct mail efforts and maintain accurate records.
• Provide pre- and post-campaign analysis
• Provide insightful suggestions for campaigns, promotions, and Marketing activities
• Responsible for the strict adherence to Compliance policies, internal control procedures, and the Casino’s policies and procedures.
• Supervises the Database and Promotional Teams
• Organize the theme selection, planning, ordering items for, and execution of, casino gift promotions.
• Design, coordinate, execute, and evaluate all events on and off-site
• Promote business growth and loyalty program goals, design promotions and events, execute and evaluate those events.
• Disseminates marketing information to the entire casino on a timely basis.
• Work with the Marketing Manager to complete the art of Direct Mail and Email
• Finalize targets for email campaigns

Performance Expectations

Qualifications (Knowledge, Skill and Ability)