Digital Marketing Manager

Position Description:

Position Summary:

Under the direction of the Chief Marketing and Communications Officer, the Digital Marketing Manager is an exceptional writer, interviewer, and storyteller responsible for producing, placing and managing engaging digital content for paid digital advertising and organic social media campaigns that strengthen Washtenaw Community College’s visibility, reputation, and enrollment goals.

This position leads the day-to-day management and execution of these campaigns to support the College’s branding, enrollment and workforce development priorities. The manager produces creative, compelling copy, with accompanying photos and/or video for use across social media and email campaigns. The position requires experience with recommending, producing and placing digital advertising content on platforms/channels to best achieve marketing objectives.The position requires experience with AI prompting and AI-assisted content creation to enhance efficiency and creativity while maintaining brand authenticity and ethical standards.

Working collaboratively with the Communications Director, Marketing Managers, and members of the creative team and web teams this role ensures content is timely, visually cohesive, and aligned with WCC’s brand and communication standards. This position also produces and places social media content on the college’s owned social media channels as needed.

Positions at the College are subject to review to determine eligibility for remote work. This position is currently authorized for hybrid remote work on Mondays and Tuesdays.

Essential Duties include:

· Manage day-to-day planning, scheduling, and execution of digital advertising campaigns to support the College’s marketing and enrollment goals. · Research, recommend digital advertising strategies across platforms such as search, social media, display, and video.· Set up, place, monitor, and optimize paid digital advertising campaigns to support enrollment, awareness, and institutional marketing goals.· Manage campaign budgets, schedules, targeting, and creative rotation under the direction of senior staff.· Monitor performance metrics and adjust campaigns to improve effectiveness and efficiency.· Prepare regular campaign performance reports, including insights and recommendations.· Develop, maintain, and manage digital marketing campaign calendar that includes both paid digital content and organic social media content that aligns with key institutional priorities, events, and workforce development initiatives. · Produce creative, audience-focused content—including copy, photos, and short-form video—for digital platforms such as social media, digital signage, and email. · Support Communications Director with developing and posting social media content on the college’s owned social media channels including Facebook, Instagram and LinkedIn.· Conduct interviews with students, faculty, alumni, and partners to develop authentic, engaging stories that highlight WCC’s mission and impact. · Collaborate with the Communications Director, Marketing Managers, and creative team members to plan campaigns, coordinate messaging, and deliver cohesive, on-brand content. · Apply design and visual communication principles—including layout, hierarchy, and color—to ensure social and digital posts are visually engaging and effective. · Develop and manage email marketing campaigns, including writing, editing, segmentation, scheduling, and performance tracking. · Use AI prompting and AI tools ethically and responsibly to support ideation, content development, and editing while maintaining originality and brand integrity. · Coordinate and schedule digital content using tools such as HubSpot, Sprout Social, Mailchimp, and Constant Contact. · Track and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, Sprout Social, and other social media analytics tools; provide insights and recommendations to enhance engagement.· Serve as a digital content resource and advisor to campus departments, offering guidance on digital media messaging, tone, and best practices. · Ensure all communications meet brand and ethical standards. · Perform other duties as assigned.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the College reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Minimum Qualifications: Minimum Required Knowledge, Skills and Abilities:

· Bachelor’s degree required. · Minimum of three to five (3–5) years of experience in digital advertising and marketing, social media management, or a related communications field. · Exceptional writing, interviewing, and storytelling skills, with proven ability to craft compelling, audience-focused content for digital platforms. · Demonstrated success developing, optimizing, managing and monitoring digital advertising campaigns (organic and paid) across major platforms including Google (search, display network and Youtube), Meta (Facebook, Instagram), LinkedIn, TikTok, and X. · Experience with AI prompting and AI-assisted content creation, including understanding of ethical and effective use in marketing and communications. · Proficiency in email automation/management tools such as HubSpot, Sprout Social, Mailchimp, and Constant Contact. · Experience using social media analytics platforms, including Google Analytics, Meta Business Suite, and native platform insights. · Knowledge of digital design principles and ability to collaborate effectively with designers and multimedia professionals. · Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced, collaborative environment. · Strong interpersonal communication skills and ability to work inclusively across diverse teams and audiences. Preferred Qualifications: Additional Preferred Qualifications:

· Experience in higher education marketing and communications. · Proficiency with CRM systems such as Salesforce, TargetX, Genoo, or HubSpot. · Knowledge of SEO, audience targeting, and organic/owned and paid digital advertising strategy. · Experience creating short-form video or multimedia content for social media. · Google Analytics or similar certification preferred. Posting Date: Closing Date: Open Until Filled Yes