Talent.com
Marketing Specialist
Marketing SpecialistARx, LLC • Glen Rock, PA, United States
Marketing Specialist

Marketing Specialist

ARx, LLC • Glen Rock, PA, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

ARx Marketing Specialist

Job Description

Job Summary :

In this role the Marketing Specialist is assigned to define, lead and execute ARx's marketing and communications initiatives, with a strong focus on market intelligence, digital transformation, brand awareness, and lead generation. This position is critical in communicating the unique value of ARx's innovation and technologies with a focus on acquiring new customers in new markets, while significantly enhancing our digital footprint and online engagement.

You will drive integrated marketing campaigns, manage our communications and messaging, improve customer engagement through targeted digital content, and collect market intelligence and customer feedback.

Key Responsibilities :

Branding Strategy & Execution

  • Develop and execute ARx's branding and communications strategy aligned with our business strategy and target markets.
  • Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.
  • Direct our External Partner for effective execution of our ARx Marketing Programs.

Brand Awareness & Lead Generation

  • Increase ARx brand visibility and market penetration in defined target markets through strategic campaigns and thought leadership initiatives.
  • Drive lead generation through ARx's website, targeted digital campaigns, trade shows, webinars, and social media platforms.
  • Convert marketing-generated leads into qualified sales opportunities by closely collaborating with the ARx commercial team.

    • Innovation Spotlight & Campaign Management

  • Lead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.
  • Develop compelling marketing collateral, product videos, launch kits, email campaigns, and sales enablement tools to support product teams.

    • Digital Marketing & Online Presence

  • Oversee and continuously improve ARx's website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.
  • Expand ARx's digital marketing activities, including paid advertising, SEO / SEM, email marketing, and targeted social media campaigns (, X, etc.).
  • Use data and analytics tools to track online engagement and campaign effectiveness, driving continual improvement.

    • Market Insights & Intelligence

  • Gather Market Intelligence and Insights in our target markets and therapeutic areas so that we can measure and improve the effectiveness of our overall business strategy.
  • Understand Competitive Strategies so that we can define concrete areas of differentiation and identify new growth opportunities.
  • Gather and analyze Customer Insights and digital behavior to refine marketing strategies and improve content relevance.

    • Trade Shows & Events

  • Represent ARx at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.

    • Qualifications & Requirements :

  • Bachelor's or Master's Degree in Marketing, Communications, or Digital Marketing.
  • 5+ years of international marketing experience, clearly within pharma and life sciences related industries.
  • Proven experience in executing marketing and communication strategies, launching new technologies, and running digital marketing campaigns.
  • Solid understanding of digital marketing tools (Google Analytics, SEO, PPC, social media platforms) and CRM systems (e.g., Salesforce or SugarCRM).
  • Strong project management and cross-functional collaboration skills.
  • Exceptional written and verbal communication skills in English.
  • Analytical mindset with experience using data to drive decision-making.
  • Willingness to travel in North America (up to 10%)
    • [job_alerts.create_a_job]

    Marketing Specialist • Glen Rock, PA, United States

    [internal_linking.similar_jobs]
    Marketing Specialist

    Marketing Specialist

    Service Coordination, Inc • Baltimore, MD, US
    [job_card.full_time]
    This is a remote position that may require periodic travel to events throughout the DMV.Reporting to the Director of Brand Experience, the Marketing & Communications Specialist will collaborate...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Analyst

    Marketing Analyst

    TradeJobsWorkforce • 21215 Baltimore, MD, US
    [job_card.full_time]
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales & Marketing Specialist

    Sales & Marketing Specialist

    Freedom Outdoors & Armory • Mount Joy, PA, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    The primary objective of the Retail Marketing Specialist.Freedom Outfitters & Armory through both brick & mortar and eCommerce channels. The marketing specialist is responsible for content c...[show_more]
    [last_updated.last_updated_30]
    Cold Email Outreach Specialist

    Cold Email Outreach Specialist

    Uptalent.io • Baltimore, MD, US
    [job_card.full_time]
    Cold Email Outreach Specialist.We're seeking an experienced Cold Email Outreach Specialist to lead our cold email initiatives, ensuring high deliverability, engagement, and conversion rates.As part...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing, Senior Manager, ABM

    Marketing, Senior Manager, ABM

    Medallia, Inc. • Baltimore, MD, United States
    [job_card.full_time]
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel CT Tech - $2515.5 / Week

    Travel CT Tech - $2515.5 / Week

    Uniti Med • York, PA, US
    [job_card.full_time]
    Uniti Med is seeking an experienced CT Tech for an exciting Travel Allied job in York, PA.Shift : Inquire Start Date : 12 / 08 / 2025 Duration : 13 weeks Pay : $2515. Uniti Med provides career opportunities...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLC • Baltimore, MD, United States
    [job_card.full_time]
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Editorial Specialist

    Remote Editorial Specialist

    Outlier • York, PA, United States
    [filters.remote]
    [job_card.full_time]
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Media Sales Specialist

    Media Sales Specialist

    BVM • York, PA, US
    [job_card.full_time]
    Start the new year with true autonomy and financial growth.Work locally, supported by an experienced, culture-first team. Sell print and digital ad products & solutions, with immediate digital c...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales & Marketing Specialist

    Sales & Marketing Specialist

    Freedom Outfitters • Mount Joy, PA, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    The primary objective of the Retail Marketing Specialist.Freedom Outfitters & Armory through both brick & mortar and eCommerce channels. The marketing specialist is responsible for content c...[show_more]
    [last_updated.last_updated_30]
    Sr. Marketing Analyst, B2B

    Sr. Marketing Analyst, B2B

    Power Digital • Baltimore, MD, US
    [job_card.full_time]
    As a people-first firm, we value diversity in backgrounds and experiences.We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and res...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Growth Marketing Campaign Specialist - Philippines (Remote)

    Growth Marketing Campaign Specialist - Philippines (Remote)

    GrowthAssistant • Baltimore, MD, US
    [filters.remote]
    [job_card.full_time]
    Fuel global brands with high-performing paid campaigns while leveling up your skills in automation and AI-driven marketing. You will be the operational powerhouse behind our digital ads engine : laun...[show_more]
    [last_updated.last_updated_30] • [promoted]
    SEO Specialist

    SEO Specialist

    RM Staffing B.V. • Baltimore, MD, US
    [job_card.full_time]
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...[show_more]
    [last_updated.last_updated_30]
    Performance Marketing Assistant (Remote)

    Performance Marketing Assistant (Remote)

    Scale AI • Baltimore, Maryland, United States
    [filters.remote]
    [job_card.full_time]
    Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission. Outlier is committed to improving the intelli...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Marketing CRM Specialist

    Marketing CRM Specialist

    Maryland Staffing • Linthicum Heights, MD, US
    [job_card.full_time]
    Position Summary : The Marketing CRM Specialist plays a critical role in driving customer engagement and marketing effectiveness through the strategic use of the company's CRM and marketing automati...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing & Communications Specialist

    Marketing & Communications Specialist

    Mondo • Baltimore, MD, US
    [job_card.temporary]
    Apply now : Marketing & Communications Specialist, location is Hybrid (Baltimore, MD).The start date is ASAP for this 6-month contract-to-hire position. Marketing & Communications Specialist....[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Specialist - Account Manager

    Digital Marketing Specialist - Account Manager

    webfx.com • York, PA, US
    [job_card.full_time]
    Hi there! We're WebFX, a full-service digital marketing agency based in the US.We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-grow...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Integrated Marketing Associate

    Integrated Marketing Associate

    Claires • Baltimore, MD, US
    [job_card.full_time]
    Integrated Marketing Associate.The Integrated Marketing Associate focuses on driving the planning, execution, and management of promotional marketing activities that span multiple channels.This rol...[show_more]
    [last_updated.last_updated_30] • [promoted]