Division Marketing Specialist

If youre a strategic creative marketer who loves bringing ideas to life and making an impact on where people work every day the Division Marketing Specialist which blends traditional commercial real estate marketing with customer engagement placemaking and experiential activation is for you. You will support leasing and customer retention through integrated marketing programs creative storytelling and curated experiences across our Raleigh portfolio of more than 5 million square feet of full-service office space.

KEY RESPONSIBILITIES :

Marketing Strategy & Execution :

• Coordinate and execute division-wide marketing initiatives that support leasing retention and brand positioning.
• Develop clear consistent copy and content for campaigns digital platforms and property marketing materials.
• Prepare the annual marketing budget and reconcile monthly expenses.
• Track analyze and report on marketing program performance and ROI.
• Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.

Creative Development & Brand Management :

Leasing Support & Sales Enablement :

Digital Marketing & Online Presence :

Customer Engagement & Event Planning :

Collaboration & Cross-Functional Coordination :

QUALIFICATION / KNOWLEDGE SKILLS ABILITIES :

EDUCATION / EXPERIENCE :

Why Join Our Team

At Highwoods you will be part of our people-focused culture which is a supportive environment where your growth and success are as important as that of our customers. With our customer-centric design everything we do is driven by the goal of delivering greater value to our customers their teams and our shareholders. We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.

What Sets Us Apart

As part of the Highwoods team youre not just taking on a job; youre joining a culture that values integrity collaboration and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this cultureits not just words on a page but a way of working and living every day. We are more than just a commercial real estate company-we are in the business of creating remarkable workplaces that inspire and support growth community and connection.

Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. When you join Highwoods youll bring your unique skills experiences and values to life through our shared mission. Together we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.

WORK ENVIRONMENT / PHYSICAL REQUIREMENTS :

This job operates in an office setting. This role routinely uses standard office equipment such as computers phones and video conferencing physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job the employee is regularly required to sit stand stoop balance walk kneel crouch talk hear and see; required to use arms and hands to reach; typing on computer keyboard and using phone is required. Must be able to inspect all areas of the properties including roof and / or basement.

May occasionally lift push or pull up to 10 pounds.

This job description is intended to provide a general overview of essential responsibilities and requirements. It is not an exhaustive list of all duties skills or working conditions associated with the position.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1