Web Analytics Data Insights Analyst / Sr. Analyst

Location : San Jose, California

Employment Type : Full time

Experience : 4+ years

We are looking for a dynamic, detail oriented and versatile Web Analyst with strong business sense to jointhe A.com Web Analytics team! Adobe Spark is an exciting and fast-growing space that needs the rightcandidate to drive deep insights and generate value for its global customers. Your background is the rightmix of deep technical skills and storytelling, which will be leveraged to mine large volumes of data andunlock significant findings that will have high impact for the business. In this role, you are tasked withanalyzing and communicating, customer-centric and impactful insights, to your product and businesspartners by piecing together multiple sources of data. You are equally up to the task of getting into thedetails by digging deep into the data and crafting robust reporting solutions that help you and yourpartners scale efficiently.

What you will do:

• Lead strategic analytics projects and present clearly communicated findings that lead toimpactful insights for key partners.
• Define standards and help build tools that will drive insights, enable business decisions andinfluence strategic plans and investments.
• Multi-task and support ad-hoc analyses to understand customer behavior, investigate emergingtrends and diagnose data discrepancies.
• Build data pipelines and reporting solutions, mostly using Adobe Analytics clickstream, userprofile and top of the funnel search data. Ramp up quickly as an authority of stitching andcalibrating data across various data sources that relate to the customer’s online behavior.
• Partner with the Adobe.com Analytics Enablement team to understand, validate and occasionallyarchitect instrumentation and data flow. Understand how instrumentation impacts datapipelines mentioned above.
• Craft and build data sets for various use cases such as, but not limited to, investigative analysesand scalable reporting solutions.
• Devise and share reporting requirements to partner teams tasked with building and maintainingproductized reporting/data solutions.
• Collaborate with other marketing analytics teams and researchers and augment holistic funnelmeasurement.
• Collaborate with Search teams to measure and analyze impact of the top of funnel metrics all theway to customer behavior.
• Collaborate with international counterparts to understand localization and improvemeasurement, forecasting, dashboarding and analyses to support all regional markets.

What you need to succeed:

• Bachelor’s degree in Business, Computer Science, Engineering, Information Systems or a relatedfield is required, masters preferred.
• 4+ years of relevant professional experience.
• Strong analytical and quantitative problem-solving ability.
• Experience with Adobe Analytics analysis and insight generation. Able to prioritize and establishanalytics strategy to deliver impactful insights.
• Strong proficiency in querying, manipulating and analyzing large data sets using SQL and/or SQLlike languages.
• Experience working with Apache Hadoop and related technology stack like Hive, Presto etc.
• Good attention to detail with the ability to stitch, calibrate and quality control multiple datasources.
• Up to the challenge of exploring new areas and finding creative ways to circumvent dataproblems.
• Ability to persistently navigate organizational challenges without losing sight of key goals.
• Utilizes the right approach that makes efficient use of time and resources.
• Self-starter.
• Good communication skills.

Preferred Skills:

• Web Analytics experience is highly desired.
• Experience crafting A/B tests and analyzing subsequent results highly desired.
• Experience with web clickstream data
• Solid grasp of a data visualization tool such as Tableau or Power BI.
• Knowledge of SEO tools (Google Search Console, BrightEdge) is a plus.
• Knowledge of Data Science, Machine Learning, Statistical modeling techniques and data miningconcepts is desirable.
• Proficiency in Python/Anaconda.
• Sophisticated Excel skills.

At Adobe, we’re on a mission to hire the very best and committed to creating exceptional employeeexperiences where everyone is respected and has access to equal opportunity. We realize that new ideascan come from everywhere in the organization, and we know the next big idea could be yours!

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