Senior Specialist, Paid Social

Senior Specialist, Paid Social

We're looking for a results-driven Senior Specialist, Paid Social to help drive growth of our business. In this role, you'll be responsible for the day-to-day management of our paid media channels, including Meta, TikTok, and other paid social channels, driving strategy and optimization across platforms. Reporting directly to the Director of Paid, you'll have the opportunity to make a direct impact on our growth. This is the ideal position for someone who thrives in a fast-paced, high-impact environment and is passionate about combining strategic planning with hands-on execution to deliver outstanding, measurable results.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In This Role, You Will:

• Performance: You're in charge of the day-to-day management of our paid social dollars on our business. You'll be given nCAC goals for paid social channels and responsible for making ad, audience, campaign, bid, and budget optimizations needed to hit those goals.
• Funnel: You will work collaboratively with our CRO manager to ensure tests are conducted with enough traffic, align on test schedules, and report on CVR for each platform
• Creative: You will work collaboratively with a Creative Strategist, delivering creative insights for each channel, building hypotheses, and improving our existing creative testing process.
• Strategy: You will work collaboratively with the Director of Paid and other members of the growth team to share learnings and implement strategy on paid channels.

We're Looking For Someone Who:

• 3+ years of experience in Performance Marketing and Project Management
• A strong background in creative ideation
• Experience with web analytics and performance tools (e.g., Motion, Northbeam, KNO)
• In-depth knowledge of paid media channels and best practices
• Exceptional attention to detail
• Strong written and verbal communication skills
• Bonus: Experience with kids products

Approach to the role:

• You are naturally curious even slight anomalies in data make you want to investigate further rather than gloss over them
• You have a high level of integrity and drive for personal growth & development
• You're always keeping note of other brands' tactics, why something worked outside of our niche and how we can apply relevant tactics
• You can assume a high level of responsibility (because we give a lot of freedom!)

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

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What We Care About...

Autonomy: Only the best work at Grns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.

Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks: For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!