Content Specialist

Content Specialist

Mainly focused on writing creative, consumer-facing copy for marketing campaigns and materials; creating copy for the website and other digital channels that is optimized for SEO; and ensuring consistency across all channels in accordance with the brand's style and voice. If you are a strong writer, nerd out on the possibilities of using artificial intelligence tools to augment your work, love working with a fun team, and are eager to be an integral part of achieving goals, please apply! Candidates are strongly encouraged to submit samples demonstrating creative writing ability in a business environment.

The Content Specialist will report to the Creative & Content Manager.

Main tasks and responsibilities :

• Develop and implement content strategies to support marketing goals.
• Write clear and error-free content for a wide variety of marketing needs.
• Bring your 2+ years of experience in crafting creative copy for multi-channel marketing campaigns to write copy for email campaigns, social media posts, landing pages, blogs, direct mailers, printed marketing collateral, signage, and more.
• Work with the digital marketing team to identify key search terms and write optimized copy for the website, blog, and other digital channels.
• Demonstrate your experience in content ideation and research to develop content to support brand awareness, engagement, and trust-building efforts.
• Collaborate with product and marketing managers to shape the value propositions and descriptions for new products in a compelling, customer-centric format; create copy for product launches and go-to-market campaigns.
• Utilize your copywriting expertise to write voiceover scripts for videos.
• Copyedit work delivered by third-party agencies or internal team members, ensuring copy is free of errors and aligns with the brand's style and voice.
• Analyze marketing data to provide actionable insights and contribute to strategic planning and recommendations.
• Occasionally create copy for franchisee marketing materials.
• Occasionally support other departments with creative copywriting needs.
• Use your creative background to write in and maintain a consistent brand voice across all channels.
• Support franchisees by developing training materials on copywriting for marketing.
• Perform other duties as assigned.

Skills and experiences :

What We Offer :

About Fortidia :

Fortidia is the brand identity of MBE Worldwide S.p.A. - a privately-owned company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing ecommerce, fulfillment, shipping, marketing and print solutions : PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), World Options, PostNet, PACK & SEND, AlphaGraphics, Kwik Kopy Australia, Multicopy, Print Speak, GEL Proximity and Spedingo. In 2024, the combination of its physical platform - including 3,200+ Business Solutions Centers in 57 countries with over 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating 1.45 bln (US$1.65 bln) of System-wide Gross Revenue and 22 bln (US$23 bln) of Gross Merchandise Value.

We are United in Purpose and believe in the Power of Perspective. We are Courageous and we are Tenacious. To foster personal and professional development, learning from each other and cross-functional collaboration, in-person engagement is paramount to drive growth. Currently, HQ employees are expected to be in the office three days a week, each week. Together, we Empower People to Power Business.

Please note that performing the job requires that people must be able to remain in a stationary position (e.g., sitting or standing) for extended periods of time, typically up to 8 hours per day. Frequently operates a computer, phone, and other office equipment, requiring dexterity of hands and fingers. Regularly communicates with colleagues and external contacts, requiring the ability to hear and speak clearly. Occasionally moves files, office supplies, and other materials, typically weighing up to 10-20 pounds. May need to traverse short and long distances within the office to attend meetings. Work is primarily performed in a temperature-controlled office environment with minimal noise levels.

Flexible work from home options available.

Compensation : $55,000.00 - $65,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At PostNet and AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you.

We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!

We invite EVERYONE to apply!