Video Production Specialist

OFFICIAL JOB TITLE : Video Production Specialist

DIVISION : University Marketing

DEPARTMENT : University Marketing

BARGAINING UNIT STATUS : ESU , Cat. 13

FLSA STATUS : EXEMPT

REPORTS TO : Video Production Manager

SUPERVISES : Provides direct supervision of student workers

SUMMARY PURPOSE OF POSITION :

The Video Production Specialist is responsible for creating impactful, audience-driven video content that supports the University's brand, marketing, and enrollment objectives. This role combines technical production skills with creative storytelling and an understanding of digital trends to produce compelling content for social media, email, web, and other platforms. The incumbent supports the University Marketing team by producing high-quality, engaging video content that advances UMass Dartmouth's brand, recruitment, and storytelling goals. This role requires hands-on experience in all phases of video production, including filming campus events, directing shoots, editing with quick deadlines, and maintaining organized digital assets. The incumbent operates video, photo, lighting, and audio equipment with technical proficiency and creative vision, and ensures all content aligns with best practices in digital communication.

In carrying out these responsibilities, the incumbent follows the University's best practices to build and / or support student academic success and retention and assist in meeting strategic objectives for persistence and timely graduation of all the student population.

PRIMARY DUTIES AND RESPONSIBILITIES :

Content Creation and Storytelling

• Produces high-quality video content with a focus on increasing engagement, promoting leads on the website, supporting recruitment, retention and other University initiatives
• Creates and films video content for a range of projects to capture the energy and spirit of campus life and events
• Contributes to video content strategy from ideation through scripting, storyboarding, directing, filming, editing, and post-production
• Captures high-quality photography to complement video content and support marketing campaigns across social media, web, and print platforms
• Supports University web team by editing and reformatting video clips for use on the website
• Assesses, recommends, and applies the appropriate production values and tools on a project-by-project basis
• Oversees the collection and documentation of release forms, ensuring compliance with permissions for all individuals featured in video content

Strategic Collaboration and Digital Engagement

Production Management and Technical Operations

MINIMUM QUALIFICATIONS :

EDUCATION :

EXPERIENCE :

OTHER :

PREFERRED QUALIFICATIONS :

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED :

SALARY : $57,791 - $73,000

UMass Dartmouth offers exciting benefits such as :

Benefits for ESU Union : ESU

Applicants must be authorized for employment in the U.S. on a full-time basis. Employment-based visa sponsorship is not available.

To apply please submit a letter of interest, a current resume and the contact information for three professional references.

The deadline for internal ESU applicants is November 25, 2025.

The review of internal and external applications will be ongoing until the position is filled.

The projected start date for this position is on or after January 1, 2026.