Director of Digital Marketing

Director Of Digital Marketing

Red Clover is a New Jersey based outsourced strategic Human Resources firm managing the recruitment process on behalf of a client. About Us

Our client has helped over 500,000 clients and welcomed more than 33 million visitors in our 15+ years of serving global travelers. As an Inc. 5000 award-winning online travel company, they specialize in making vacation planning frictionless, fun, and unforgettable. From bucket list adventures to last-minute getaways, they power dream vacations daily. Our client is building the future of online cruise bookingand looking for a relentless, results-obsessed digital marketing leader to help us win.

About The Role

The Director of Digital Marketing is a strategic yet scrappy executor who can scale campaigns, pitch new ideas, and lead a high-performing team. This role isn't for spectators. We are looking for someone with the drive of an elite athlete, the creativity of an entrepreneur, and the precision of a data analyst. They oversee multi-channel marketing efforts, optimize every step of the funnel, and help shape the future of our brand. They are a builderof campaigns, systems, teams, and momentum. Paid media, paid social, SEO, and email / newsletter marketing are the backbone of this roleowning, executing, and optimizing them is essential. If you thrive in a fast-paced, high-growth environment and know how to pitch, persuade, negotiate, and win, this is your seat.

About The Candidate :

You are a strategic digital marketer who also thrives on rolling up your sleeves to get things done. With a solid track record in the travel industryparticularly in cruiseyou combine creativity, data-driven decision-making, and a competitive spirit to drive real business outcomes. You've led successful performance marketing campaigns, built strong cross-functional relationships, and aren't afraid to pitch bold ideas or challenge the status quo. You're energized by fast-paced environments, comfortable with high accountability, and driven to winwhether through innovative campaigns, smart optimizations, or developing top-tier marketing talent. You balance strategy and execution with confidence, leveraging your technical skills and AI fluency to stay ahead of the curve. If it involves insight, collaboration, and forward momentumyou're already on it.

Key Responsibilities

• Own and execute the digital marketing strategy aligned to business goals
• Oversee core performance channels including paid media, SEO, paid social, affiliate, email / newsletters, and emerging channels
• Lead and grow a small, focused team of in-house marketers and agencies
• Design a data-driven, customer-first marketing engine to maximize ROI
• Build and optimize campaigns in Google Ads, Meta, TikTok, and others
• Collaborate with product, design, and engineering to enhance user experience and conversion
• Innovate relentlessly : test, iterate, and launch creative campaigns and tools
• Drive strategic partnerships with travel brands, influencers, and affiliates
• Leverage reporting and analytics to measure performance across all channels, delivering actionable insights and clear forecasts
• Negotiate media buys, contracts, and vendor terms with confidence
• Confidently manage and collaborate with external marketing agencies to extend capacity and accelerate results
• Foster a high-performance culture focused on ownership, learning, and results

Skills, Knowledge And Experience

Core Competencies

About Red Clover HR

We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.

Our Hiring Process

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