Marketing and Communications Manager

Marketing and Communications Manager

Location : Nashua, NH

Employment Type : Full-Time

About Optiline Enterprises

At Optiline Enterprises, our mission is to positively impact the lives of people in the construction industry by creating opportunities, fostering growth, and supporting individuals and communities with integrity and purpose. Our vision is to achieve 10X growth, aspiring to become a $1 billion organization by expanding our markets, leveraging innovation, and continuously improving processes while staying true to our core values.

We are one of the fastest-growing drywall and framing contractors on the East Coast, known for innovation, operational excellence, and a family-like culture that values teamwork and continuous improvement.

Position Overview

Optiline is seeking a Marketing and Communications Manager to lead branding, communications, and marketing strategy as we continue our aggressive growth and expansion. This role will be responsible for shaping how Optiline tells its story-internally and externally-through impactful marketing campaigns, polished communications, and brand consistency. The Marketing and Communications Manager will work closely with leadership, business development, and operations to support growth, recruiting, and community engagement.

Key Responsibilities

Develop and implement an integrated marketing and communications strategy aligned with Optiline's mission, vision, and growth goals.

Manage Optiline's brand identity and messaging, ensuring consistency across all platforms and audiences.

Lead internal communications (newsletters, company updates, employee recognition) to strengthen culture and engagement.

Oversee external communications, including press releases, media relations, and community partnerships.

Create and manage marketing campaigns that support new market expansion, business development, and talent acquisition.

Maintain Optiline's digital presence, including website, social media, and digital advertising.

Collaborate with Business Development and Preconstruction teams to deliver high-quality proposals, presentations, and client-facing materials.

Support executive leadership in preparing speeches, announcements, and messaging for key company events.

Monitor industry trends, competitor positioning, and emerging marketing practices.

Track and report on campaign performance, communications effectiveness, and ROI.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.

5+ years of marketing and communications experience, preferably in construction, architecture, engineering, or related industries.

Proven expertise in brand management, corporate communications, and digital marketing.

Exceptional writing, editing, and presentation skills.

Proficiency with marketing platforms, social media management, and CRM tools.

Strong project management skills with the ability to handle multiple deadlines.

Collaborative, innovative, and aligned with Optiline's core values.

Why Join Optiline?

Be part of a fast-growing, mission-driven company making a positive impact in the construction industry.

Play a pivotal role in shaping communications and brand strategy as we pursue our bold vision of becoming a $1B organization by 2034.

Collaborative, family-like culture built on integrity, innovation, and relationships.

Competitive salary, benefits, and career development opportunities.

Optiline will conduct a crimimal background check for this position upon offer acceptance.