Digital (Performance) Marketing Manager

Digital (Performance) Marketing Manager

We're a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. And we're pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized credit card and loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn't easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We are seeking a full-time Digital (Performance) Marketing Manager to drive customer and revenue growth. This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities. The ideal candidate is a Paid Marketing Subject Matter Expert - creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and optimizing paid campaigns.

Your Responsibilities

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, Loans, MoneySense and Banking), to drive brand, lead, and revenue growth.
• Plan, launch, and manage end-to-end campaigns from audience research to ad writing to execution, optimization, and reporting across a variety of platforms (Google Ads, Meta, Tiktok, Reddit ads, etc) to align with strategy, budget, and revenue targets for each business unit.
• Develop and continuously test ad creatives, copy, landing pages, and audiences to improve conversion rates and ROI.
• Monitor and adjust bids, budgets, and pacing daily to ensure efficient spend allocation and performance.
• Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made.
• Implement and manage multi-channel attribution and conversion tracking (GA4, Tag Manager, MMPs, etc.).
• Stay current with platform algorithm updates and fintech advertising compliance (Google FS policies, Meta ad approvals, etc.).
• Provide recommendations for different performance marketing initiatives (on appropriate channels) to help the business achieve its revenue and growth goals.
• Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to : customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
• Perform deep-dive analyses to identify performance trends, audience insights, and optimization opportunities.
• Present campaign insights and recommendations to leadership and cross-functional partners.
• Collaborate closely with the Business Unit Leaders and broader Marketing team to ensure alignment of paid efforts with messaging and funnel stages.
• Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences.
• Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities.
• Leverage automation, AI-driven bidding, and audience modeling to scale performance.

Your Qualifications :

Culture Fit :

Job Perks :

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.