Salesforce Marketing Cloud Manager

We’re looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.

Essential Functions and Responsibilities :

Platform Ownership

• Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
• Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
• Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
• Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).

Drive Strategy

Lead and Collaborate

Execute High-Impact Campaigns

Measure and Optimize

Innovate

Qualifications and Education :

Perks and Benefits

Salary Range : $120,000-$166,500 a year. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A- / Excellent”.