Creative Director

Creative Director

The Creative Director is responsible for driving and growing the brand by championing innovative concepts and ensuring all creative output consistently elevates and reinforces the organization's brand identity. The Creative Director leads and collaborates on strategic plans and objectives for the Copy, Design, and Video functions ensuring that leadership successfully establishes operational objectives and delegates operational assignments to their teams. The Creative Director serves as a creative visionary behind all marketing projects and initiatives and will be both a conceptual and a strategic thinker. They will be able to nurture ideas into exceptional experiences while also understanding how those ideas solve business problems, including what it takes to implement them successfully.

What you will do here :

• Strategic Direction : Direct the Copy, Design, and Video creative functions to align with Desert Financials' objectives. Spearhead the creation of all creative strategies, ensuring that all touchpoints-such as website experience, digital campaigns, print advertising, marketing collateral, video and content are cohesive, on brand, and coherent regarding style, quality, and tone of voice across all channels. Drive initiatives and continuous improvement that enhance the creative department's quality, thinking, and capabilities.
• Leadership : Provide leadership and coaching to the Creative marketing teams with a focus on development and skill building ensuring that team possesses the necessary culture, capabilities, tools, and processes to succeed. Illustrate and communicate concepts by providing direction on video, layouts, copy arrangements, typography, and aesthetic concepts, guiding the creative team toward successful execution.
• Decision Making : Evaluate high-level creative work, providing final approvals and making critical decisions that shape the brand's visual and narrative identity. Ensure all output meets the highest standards of quality and effectiveness.
• Vendor Relations : Oversee and manage creative-related vendor partnerships and agency management.
• Brand Vision : Cultivate a deep understanding of the credit union's brand ethos and cascade the insight to develop impactful concepts and strategies.

What you will need :

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.