Team Lead, Workforce Solutions

Team Lead / M2 Product Marketing Manager

Intuits Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Workforce Solutions team offers industry-leading payroll in addition to HR solutions, team management, and benefits to help small businesses pay and take care of their teams.

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Team Lead / M2 Product Marketing Manager on the team, you will lead a team of product marketers to develop and activate go-to-market plans for the Workforce portfolio. This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks growth trajectory in the Human Capital Management (HCM) space, at a pivotal time for the business. The ideal candidate will have prior experience defining and operationalizing product marketing strategy for B2B business management solutions, preferably Payroll or HCM products, driving new acquisition marketing motions and a demonstrated revenue impact. Youll be challenged to think boldly, move fast, and have a big impact on our customers lives, their livelihoods, and the Workforce Solutions business trajectory.

Responsibilities :

The Team Lead, Workforce Solutions is responsible for developing and activating go-to-market plans for the Workforce Solutions portfolio of QuickBooks products. Primary responsibilities include :

• Owns 1-year business outcomes for our Workforce Solutions portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to drive growth
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into rigorous business cases, compelling end-to-end customer experiences, and GTM strategy
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for Workforce Solutions Portfolio
• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, legal, strategy, sales, and customer success to drive GTM strategy, initiatives, and reporting
• Own the forecasting process and performance management process for multiple products within Workforce Solutions and manage stakeholders to align goals and outcomes
• Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

Qualifications :

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.