Growth & Lifecycle Marketing Manager

Marketing Generalist

Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

About the Role : We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.

Key Responsibilities :

• Lifecycle & Customer Marketing
• Growth Support & Cross-Funnel Optimization
• Content Development
• Analytics & Optimization

What You Bring :

46 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. Excitement about working cross-functionally in a fast-moving environment.

Datavant is committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here.