Sr Manager, Public Relations & Partnerships

Description

The Senior Manager of Public Relations & Partnerships is responsible for the development and implementation of Sally Beautys public relations strategy- built to drive positive earned media coverage brand awareness community building and new customer acquisition. This includes traditional public relations efforts along with the strategic management of partnerships sponsorships and events (consumer and press facing).

The Senior Manager of Public Relations & Partnerships will oversee the implementation of data-driven strategies supporting priority campaigns key product / brand launches seasonal / cultural relevancy Sally Expert ambassadors and more with a keen understanding of the competitive retail landscape. This role is also responsible for agency management and ensuring cohesive cross-channel support of public relations initiatives.

This position is hybrid and will require 3 days in office starting in early 2026 when Sally Beautys new headquarters is complete in Legacy West (Plano TX).

At Sally Beauty Holdings we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and are welcome here and you can thrive here. We find beauty in YOU. Join us.

Primary responsibilities :

Oversee external public relations agency and subsequent partners to bring Sally Beautys public relations strategy to life in alignment with brand voice and business priorities. Serve as the key liaison between public relations agency and internal stakeholders.

As the strategic owner use consumer insights financial acumen seasonality competitive landscape and business priorities to inform consistent public relations plans.

Lead the following day to day public relations efforts with support from two direct reports : earned media outreach interview requests talking points press releases external brand communications PR-first brand campaigns new product / brand launches Sally Expert ambassador management events (consumer / press facing) partnerships and sponsorships.

This position requires strong attention to detail and timely responsiveness while remaining creative and in tune with the beauty industry as a whole and public relations best practices.

High visibility role with senior leadership requiring professionalism and strong communication skills to ensure timely feedback approval influence management and in the moment problem-solving.

Oversee the execution of best-in-class PR campaigns and events from start to finish while remaining on time and in budget. Lead hindsight efforts while measuring success to inform future strategic planning.

Oversee public relations reporting on a weekly monthly quarterly and annual basis to ensure KPIs are met in a timely manner and data is used to inform future growth and efficiencies.

Partner with cross functional teams to ensure PR efforts events and partnerships are supported across channels in a clear and consistent manner.

Oversee the management of Sally Expert brand ambassador contracts and day to day support inclusive of photo shoots daily PR commentary content creation product needs Sally Beauty related appearances and more.

Manage two direct reports while providing development opportunities to foster career growth.

Qualifications :

Bachelors degree required preferably in Public Relations Communications Marketing Advertising or a similar function

7 years of public relations experience in house or agency

Prior experience in beauty and / or retail industry experience preferred

Beauty industry acumen and interest

Knowledge of media outlets especially in the beauty space

Experience with agency management

Hybrid work environment (3 days in office)

Some travel required

Experience mentoring and developing direct reports

Competencies :

High professionalism- must represent the Company well externally

Ability to multitask in a fast past retail environment

Ability to perform high quality work under pressure

Self-starter with drive to deliver

Strong attention to detail

Good communicator and team collaborator with a positive attitude

Resourceful and adaptable

High energy with a sense of urgency

Results oriented

Working Conditions / Physical Requirements

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices meeting and training rooms retail stores and residences or commercial vehicles e.g. use of safe work practices with office equipment avoidance of trips and falls observance of fire regulations and traffic signals etc. The work area is adequately lighted heated and ventilated.
• The work is sedentary. Typically the employee may sit comfortably to do the work. However there may be some walking; standing; bending; carrying of light items such as papers files books small parts; using a keyboard driving an automobile etc. No special physical demands are required to perform the work.

We offer a competitive salary and outstanding benefits package that includes medical dental vision life Insurance paid vacation and sick days paid holidays tuition reimbursement and 401(k) with company addition associates of SBH may take advantage of ourin house salon with complementary services and a varied selection of food options at our corporate campus. Also featured at our corporate campus is both a Sally Beauty and CosmoProf Professional onsite store where associates enjoy a great merchandise discount!

#LI-hybrid

Required Experience :

Manager

Key Skills

Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

Employment Type : Full-Time

Experience : years

Vacancy : 1