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Digital Content Coordinator
Digital Content CoordinatorYMCA of Greater Richmond • Richmond, VA, US
Digital Content Coordinator

Digital Content Coordinator

YMCA of Greater Richmond • Richmond, VA, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

The YMCA of Greater Richmond is seeking a full-time, motivated, and cause-driven Digital Content Coordinator to join the Marketing Team!

Some responsibilities include :

Website Management :

  • Maintain and update website content, integrations, functionality and navigation to ensure a seamless user experience.
  • Collaborate with internal teams and vendors to ensure accuracy and optimize user experience
  • Review, approve and publish web content submitted by branch web authors.
  • Support the design and implementation of web pages and applications.
  • Manage web promotions and other electronic marketing efforts.

SEO & Analytics :

  • Execute SEO strategies to improve search rankings and visibility.
  • Manage Google Analytics and related tools to monitor performance and customer behavior.
  • Monitor and analyze website and social media metrics to inform strategy and improve engagement.
  • Prepare regular reports on digital performance for leadership and team review.
  • Social Media Management :

  • Publish approved content across YMCA social platforms
  • Monitor engagement and respond to inquiries in alignment with YMCA brand standards.
  • Conduct routine reviews to ensure that all digital content is current and relevant; implement updates in a timely manner.
  • Develop and conduct training for branch app, social media and digital display.
  • General Leadership Skills

  • Work closely with marketing team members to support campaigns and initiatives.
  • Ensure all digital efforts align with YMCA brand guidelines and organizational goals.
  • Be in an engaged and proactive member of the marketing team looking for new and inventive ways to tell the YMCA story.
  • Interpret, communicate, and promote Y mission, goals, and objectives to department employees, volunteer leaders, members, and the community.
  • Promote, foster and support the Y's commitment to access, inclusion and engagement for all by engaging diverse populations in a welcoming environment.
  • Build and maintain positive relationships with members and staff.
  • Support production of audio-visual campaigns alongside content media director and for in-person association events.
  • Route inquiries to appropriate staff in association office, branches, marketing or other departments.
  • Respond to all requests from staff in a timely and accurate manner.
  • GENERAL DESCRIPTION

    Management of all marketing and communications channels for the YMCA of Greater Richmond in collaboration with all members of the Marketing, Association and Branch teams.

    KNOWLEDGE & SKILLS

    High school degree or its equivalent required with a bachelor's degree in marketing, communications, or a related field preferred. Position requires a minimum of three years of professional experience. Must have demonstrated expertise in audio / visual-related software. Individual should possess extraordinary computer and IT skills. Must be extremely proficient with Microsoft Office Additional required skills include experience with web publishing tools and programming languages and a high degree of efficiency using html editing software. Outstanding project management skills necessary. Demonstrated ability to work independently as well as part of a team, determine priorities, meet deadlines, seek assistance when needed, and coordinate work flow to manage multiple projects or tight deadlines while upholding quality standards. Ability to work occasional evenings and / or weekends.

    Who we are :

    The YMCA of Greater Richmond is a nonprofit organization with the goal of strengthening the foundations of community. We do this through programs that help build a healthy mind, body and spirit for all, and our programs are built around our three focus areas : Healthy Living, Youth Development and Social Responsibility. The Y is open to all, and we pride ourselves on the diversity of our members and employees. As an employer, the Y seeks to recruit professionals, encourage work-life balance, and provide opportunities for growth and development. Our employees exemplify and adhere to our Brand Behaviors of Honesty, Caring, Respect, Responsibility and Empathetic Leadership.

    Compensation / Benefits

    We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.

    Salary : $48,000 per year or based on experience and qualifications.

    Job Posted by ApplicantPro

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