Social Media Content Creator

Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? WNCN-CBS 17 is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients — and bring those stories to life across multiple social platforms.

In this role, you’ll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You’ll also play a key part in expanding CBS 17's digital offering by presenting and closing social media content packages alongside our Account Executives — and as an individual contributor.

If you’re passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.

Key Responsibilities

Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals

Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor

Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences

Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms

Amplify select client content through CBS 17's social media channels

Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution

Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients

Meet and exceed revenue targets

What We’re Looking For

Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).

Strong understanding of social media strategy, audience engagement, and digital storytelling.

Excellent presentation and communication skills with confidence in client meetings and sales environments.

Ability to collaborate effectively with Account Executives while also succeeding independently.

Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.

Passion for local business marketing, community connection, and creative innovation.

Why CBS 17?

At CBS 17, you’ll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You’ll join a team that values collaboration, innovation, and storytelling — helping brands grow through authentic, effective social media content.

We're part of Nexstar Media Group, the nation’s largest local media company.

Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.

Access to advanced tools, strong leadership, and hands-on sales training.

Comprehensive full benefits (medical, dental, vision, 401k) & PTO