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Principal Marketing Manager
Principal Marketing ManagerIntuit Inc. • Mountain View, CA, United States
Principal Marketing Manager

Principal Marketing Manager

Intuit Inc. • Mountain View, CA, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Overview

TurboTax is on the hunt for an exceptional Principal Marketing Manager, Mobile Marketing Innovation and CRM Channel Growth. This is a pivotal role for a visionary strategist with deep expertise in mobile marketing and a proven ability to innovate. You'll pioneer cutting-edge, mobile-first strategies within our CRM channels, driving growth and engagement specifically for TurboTax, and fostering crucial collaboration with the Credit Karma team. If you're passionate about crafting seamless, personalized customer experiences across a vast ecosystem, this is your opportunity to make a significant impact.

Responsibilities

As the Senior Manager, Mobile Marketing Innovation, you will :

  • Define Mobile-First Strategy : Develop and execute the strategic vision for mobilemarketing innovation, specifically expanding TurboTax's reach and engagementthrough mobile channels.
  • Pioneer Mobile Capabilities : Lead the development and launch of advancednurturing communications across mobile CRM channels (e.g., in-app messaging,push notifications, SMS), creating new engagement opportunities.
  • Drive Mobile Personalization : Chart TurboTax's mobile personalization roadmap,leveraging rich data to deliver hyper-relevant solutions and actions within mobilecommunications.
  • Architect Seamless Mobile Journeys : Design comprehensive mobile-first customerjourneys by seamlessly integrating CRM strategies and personalization with productofferings to elevate user interactions across all mobile platforms.
  • Enhance Mobile Automation : Champion the improvement of mobile CRM'sautomation capabilities, identifying and implementing new technologies forreal-time customer interactions, both in-product and out-of-product.
  • Shape Long-Term Mobile Vision : Articulate and champion a long-term vision formobile channel growth and innovation, ensuring alignment with TurboTax’soverarching strategic goals and broader Intuit mobile initiatives.
  • Optimize Mobile CRM Tech Stack : Provide expert consultation on enhancing andexpanding the existing CRM technology stack, specifically focusing on mobilecapabilities to foster innovation, boost efficiency, and enable new businesscapabilities.
  • Manage Mobile as a Product : Define the solutions blueprint and functionalityrequirements to guide the development and integration of mobile CRM systems,treating mobile engagement as a core product.
  • Accelerate All CRM Channel Growth : Lead initiatives focused on improvingcustomer health and engagement through mobile, while pioneering new mobilechannel strategies for sustained CRM growth across all channels.
  • Lead Cross-Brand Collaboration (TurboTax & Credit Karma) : Serve as the primarylead for fostering deep strategic alignment and collaboration with the Credit Karmateam. This includes identifying shared customer segments, developing joint CRMstrategies, optimizing customer flows between brands, and ensuring a cohesiveend-to-end customer experience across the TurboTax and Credit Karma ecosystems.

Qualifications

  • Extensive Mobile Marketing Expertise : 5-7+ years of experience managinglarge-scale, complex mobile-first CRM marketing campaigns, with deep proficiencyin in-app, push, and SMS channels. You have a proven ability to design, oversee, andoptimize mobile campaigns to meet strategic business goals.
  • Data-Driven Acumen : A strong foundation in understanding and leveragingmobile-specific data to fuel CRM programs. You can orchestrate strategic campaignsand drive personalization through data extraction, analysis, and actionable insights,and collaborate effectively with IT and data teams.
  • Strategic Leadership : A proven track record as a strategic thinker capable ofconceptualizing long-term visions, developing robust business cases, and gainingbuy-in from senior leadership.
  • Mobile Marketing Authority : Expert knowledge of mobile marketing channels,including privacy implications, technical nuances, best practices, and effectiveleverage of mobile-specific data.
  • Cross-Functional Collaboration and Influence : Demonstrable skill in influencing andpartnering effectively across diverse teams, particularly in fostering collaborationbetween distinct brands like TurboTax and Credit Karma to achieve shared mobilemarketing goals.
  • CRM and Business Strategy Development : Demonstrable skill in developing intricate business and CRM strategies, crafting engaging customer experiences and journeysacross multiple mobile communication channels, and creating targeted content thatsolves specific customer challenges.
  • Exceptional Project Management and Communication : Outstanding organizational and project management skills, with a proven ability to thrive under pressure andmeet tight deadlines. You have experience managing complex cross-functionalmobile initiatives and communicating effectively with diverse stakeholders.
  • Technology Proficiency : Familiarity with enterprise-level mobile marketing cloudsolutions, Customer Data Platforms (CDPs), and CRM tech stacks, with a strongunderstanding of how these integrate for mobile-first execution.
  • Visionary and Bold Leadership : A truly innovative and bold approach to market strategy development and execution, coupled with a fearless attitude towardsimplementing transformative mobile ideas.
  • Complex Customer Base Management : Comprehensive understanding of thenuances involved in managing a vast and diverse mobile customer base, ensuringstrategies align with customer needs and business objectives across multiple brands.

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