Director of Content (Farmingdale)

The Director of Content will be responsible for developing and executing strategies that align with business goals. The Director of Content will work across a variety of media, including print, various social media platforms, miscellaneous online platforms, TV, and radio. They will need experience with production, editing long-form, working on creative projects and story telling. This is an exempt role and will report directly to the Chief Creative Officer.

The Director of Content is responsible for the following :

• Develop and implement comprehensive strategies to enhance brand awareness, drive engagement, and increase traffic to our website and various social media platforms. .
• Oversee the production and distribution of content across various channels.
• Ability to coordinate a production schedule for marketing productions and general brand content.
• Provide feedback, insight, and direction on longform content pieces
• Ensure content quality and consistency, maintain brand tone and voice.
• Availability to be on site for content production shoots with athletes, influencers, and BL Team.
• Use social media and other marketing channels to promote content
• Analyze metrics and performance data to optimize strategies and tactics for maximum impact.
• Collaborate cross-functionally with marketing and other departments to ensure alignment and consistency in brand messaging.
• Stay updated on industry trends, best practices, and emerging platforms to continuously improve social media efforts.

Required Skills and Experience :