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Account Director
Account DirectorZimmerman Advertising • Fort Lauderdale, FL, US
Account Director

Account Director

Zimmerman Advertising • Fort Lauderdale, FL, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

  • Monitor client business daily/weekly to ensure strategy & metrics are successful
  • Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
  • Anticipate Client needs, keeping the agency in the position of leading vs following
  • Counsel with senior level Client(s) on any potential changes
  • Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
  • Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

  • Create atmosphere that demands a business-building approach to Client’s business.
  • Utilize Agency resources to develop plans to grow business
  • Attend monthly marketing/advertising meetings.
  • Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
  • Present national creative, media plans, promotions, strategies, music, etc. at meetings
  • Prepare materials for and participate in meetings, including National creative, media, and promotional plans
  • Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

  • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • 5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
  • Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
  • A strong account management background, including past experience managing client accounts and supervising account teams
  • Proven leadership abilities and managerial experience as a disciplined team leader.
  • Experience identifying superior business building opportunities
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Excellent communication skills, both written and verbal, with people at all levels of an organization


Required Skills


Required Experience
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