Senior Programmatic Media LeadVirtualVocations • Park Row, Texas, United States
Senior Programmatic Media Lead
VirtualVocations • Park Row, Texas, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Senior Performance Marketer, Programmatic Media Lead.
Key Responsibilities
Own DSP management, including audience strategy, bidding approach, and performance optimization
Develop a long-term global scaling roadmap, identifying growth opportunities across markets and channels
Drive rigorous measurement practices and build relationships with platform partners to unlock new opportunities
Qualifications
Deep understanding of DSPs and auction dynamics
Demonstrated success managing full-funnel programmatic campaigns with measurable impact
Strong analytical skills with proficiency in incrementality testing and performance diagnostics
Advanced experience with key programmatic platforms and ad tech components
Ability to interpret data and translate insights into actionable optimizations
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Senior Programmatic Media Lead • Park Row, Texas, United States
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