Director, Content & Social Strategy

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Responsibilities to include:

Strategic Leadership

• Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand Frida’s voice both on and beyond social platforms.

Content & Creative Direction

• Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent.
• Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and community-building content.
• Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
• Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.

Social Strategy & Engagement

• Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels.
• Establish community management guidelines to ensure timely, empathetic, and brand-right engagement.
• Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity.
• Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content.
• Support escalation and reputational risk protocols, ensuring Frida remains agile and responsive in fast-moving environments.

Analytics & Growth

• Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives.
• Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors and category leaders to keep Frida’s social presence innovative and competitive.

Team Leadership

• Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

What You Will Need

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams.
• Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms.
• Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth.
• Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics.
• Experience leading video production, live activations, and social-first creative.
• Strong analytical skills with ability to translate insights into actionable strategies.
• Exceptional communication, collaboration, and leadership skills.
• Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred.

Success in this Role Looks Like

• A cohesive, agile, and high-performing content and social organization.
• Breakthrough campaigns that generate cultural conversation, brand love, and organic growth.
• Measurable impact from social and content on awareness, community growth, and commerce outcomes.
• Frida positioned as a category-defining brand in creativity, cultural fluency, and community building.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.