Brand PR & Experiential Marketing Analyst

About Barilla

At Barilla we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma Italy weve blossomed into a global leader in the food industry guided by our commitment to progress and excellence.

Today Barilla is an international group present in more than 100 countries and we are proud to be recognized as the worlds top food company by reputation. With 22 beloved brands in our portfolio we are world leader for pasta the number one choice for ready-made sauces in Europe leader for bakery products in Italy and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9000 dedicated employees across 30 plants and offices worldwide all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey

Job Purpose

The Brand PR & Experiential Marketing Analyst supports Barillas business priorities by driving brand storytelling in earned media and delivering on key experiential touchpoints with media creators and consumers. This role builds relevancy for the brand and ensures consistent and premium brand experiences.

This is a hybrid role based out of Northbrook IL.

Key Accountabilities

Earned Media :

Support day-to-day strategic integrated consumer PR programming across Bakery Pasta and Condiments that generates key narratives creating an always-on approach to communication and coverage

Steward cross-functional integration with a variety of disciplines such as Brand Media Digital R&D and Shopper Marketing to ensure strategic linkage across a variety of communications initiatives finding potential synergies and opportunities for integration and amplification

Support influencer marketing as necessary coordinating with PR agency and internal team to ensure flawless execution and an exceptional influencer experience

Identify critical press relationships across targeted business trade local and consumer publications

Storyline for unique pitch angles and agile opportunities to build credibility and relevance for the brand

Manage PR agency for expanded support across proactive storytelling

Stay informed on overarching business culinary & R&D and marketing initiatives and advise on key opportunities for the organization that will create compelling storytelling

Work across the marketing team and cross-functionally to ensure all internal and external messaging is brand appropriate and mitigate any risk of negative coverage

Develop KPIs establish and track results driving accountable growth in exposure

Experiential Marketing :

Lead priority experiential moments for the brand including Natural Products Expo West and key Formula 1 races delivering best-in-class brand experiences

Support media and influencer-focused events and in-person experiences

Responsible for all facets of event planning from partner / vendor procurement to SOW development to design / look / feel catering needs and onsite execution

Manage agency partners throughout planning and execution including training brand ambassadors when needed

Work closely with the internal culinary team on recipe development / testing and key catering needs

Work with legal and procurement on all contracting needs

Develop KPIs and report on results and learnings

Must have strong project and time management skills given the need to support multiple projects at a time

Onsite staffing for key events required

Other duties as assigned

Desired Skills and Background

Bachelors degree in Marketing Public Relations Communication or related field

2 years of experience leading large-scale events (serving 25000) to mid-scale events (serving) and small-scale events (

Public Relations experience preferred

Astute ability to assess risk and design contingency efforts

Highly proven problem-solving skills with solid business judgment

Exceptional regard for high-quality standards attention to detail and ability to meet deadlines

Proven negotiation skills

Ability to keep agencies tightly to task prioritize multitask and manage multiple / simultaneous workstreams

Strong interpersonal skills verbal and written communication skills both online and offline.

Strong ability to work in teams and build good working relationships but also work independently

Ability to navigate ambiguous situations

Consumer Packaged Goods industry experience; passion for food

Proficient in MS Office (Microsoft Word; Advanced experience using Excel and PowerPoint Outlook)

Ability to travel up to 30-40%

As of the date of this posting the estimated pay range for this role is $75k-$85k plus eligibility to participate in the annual discretionary bonus plan. The actual pay for the position will be determined by various factors including but not limited to job-related experience skills education location and internal equity. This range may be subject to change over time.

Barilla strives to provide you and your family with a wide range of benefit options to support your overall health and financial well-being needs. This position qualifies for benefits that include medical dental and vision insurance paid time off a 401(K) plan with company match life and disability plans and an employee assistance program.

Barilla is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or other characteristics protected by law.

Barilla America strives to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance complete the application process please contact This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Required Experience :

IC

Key Skills

Business Development,Graphic Design,Internal Communications,Special Events,Web Content,Press Releases,Twitter,Market Research,SEO,Facebook,ROI,Trade shows,Company Vehicle,Instagram,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 75 - 85