Marketing Manager

Eleven Eleven is a fast-growing women’s apparel and lifestyle brand based in Nashville, Tennessee. We’re looking for an in-person, experienced Marketing Manager with hands-on operating experience who has managed meaningful spend, built and executed campaigns end-to-end.

About the Role:

You will own the execution and performance of all our performance and brand marketing campaigns across paid media and campaign launches. You’ll work closely with our social and content teams to translate creative into high-performing assets, manage a six-figure monthly budget, and be directly responsible for the results of those campaigns.

This is not an entry level position. Must be based in Nashville, TN or willing to relocate.

Responsibilities

• Own the brand voice and brand messaging across all channels ensuring it shows up consistently across campaigns, launches, the website, email, social, PR, in-person moments, and community touch points.
• Make sure every digital and in person interaction feels intentional, connected, and clearly part of the same brand story.
• Use performance data, cohort insights, and testing to guide decisions, improve the full customer journey (from first click to checkout), and influence product, merchandising, and promo direction.
• Own and manage a six figure per month marketing budget across various paid channels
• Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns
• Plan, execute, and optimize Google Ad campaigns
• Plan, execute, and optimize TikTok ad campaigns
• Execute and optimize email marketing campaigns
• Execute and optimize SMS campaigns
• Partner with the Content Manager to define and request creative needed for campaigns
• Manage campaign calendars, launches, and post-launch analysis
• Track performance, CAC, ROAS, LTV, and channel efficiency
• Make budget allocation decisions based on performance
• Collaborate with leadership on growth strategy and revenue targets

Requirements

Qualifications

• Bachelors Degree or higher
• Must be based in Nashville, or willing to relocate for this position. Remote applications will not be considered.
• Minimum 5 years of hands-on performance and brand marketing experience across multiple channels
• Highly creative, self-starter work ethic, bringing new, original ideas to the overall marketing strategy.
• Direct experience managing performance and/or brand marketing budgets
• Deep, practical knowledge of the following:
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Klaviyo
• Attentive or Postscript
• Strong understanding of performance marketing, lifecycle marketing, and creator marketing
• Experience in e-commerce, DTC, or consumer brands strongly preferred. Experience in fashion is desired, but not required.
• Highly analytical, but creative-literate
• Comfortable owning outcomes and being accountable for spend

Benefits

• Unlimited PTO - Take the time you need! Rest, recharge, and come back inspired.
• Summer Fridays - Log off early on Fridays all summer long.
• Mental Health & Sick Days - No questions asked. Your well-being, mind and body, always comes first.
• Employee Discounts - Enjoy 40% off all full-price items. Your closet (and your wallet) will thank you.