Email Marketing Manager
Top Women's Fashion Company - New York, NY
Full Time / Direct Hire
We know we’re not telling you anything new when we say that email marketing is its own special beast, requiring a special type of professional to really get it right. That’s why we’re looking for you, not for just anybody, to head up the function at this well-known high-flyer of a retailer. If email content strategy, A/B testing, list segmentation, optimum scheduling, analytics and performance reporting are where your head and heart are at, we definitely want you tuned into this one.
Nitty Gritty
You’re coming on board as part of a broad overhaul of the marketing function at this company, so there’ll be plenty of room to institute new best practices and innovative ways of improving processes, including making recommendations on integrating email communications with other aspects of the marketing operation. With that auspicious backdrop behind you, you’ll dig in on all kinds of email marketing initiatives to segment your audiences, to acquire new users and to retain existing ones. Always on your mind will be the goals of keeping users engaged and increasing open rates.
Pulling on your experience of blending art and science in this space, you’ll approach each campaign by first setting out your goals, targets and metrics, and establishing A/B testing formats for templates, subject lines and landing pages. You’ll infuse every campaign with highly creative, compelling and effective content free of typos, broken links, inaccuracies and improper HTML coding. Post-launch, you’ll deploy a robust set of analytical tools to measure engagement and overall effectiveness of the campaign.
Hired Gun Profile
You relish the special challenges and advantages of the email channel, having selected the niche because of its fit with your own talents and personality. Managing multiple concurrent lead-generation campaigns is nothing new to you. You’ve got the whole thing down pat: content strategies, goal-setting, design, A/B testing, deliverability, list segmentation, analytics, list pulling, list hygiene, performance management, and both automated and event-triggered programs. During the years you’ve spent working in the specialty, you’ve become fully conversant in email marketing compliance and laws (including CAN-SPAM) and have been exposed to multiple ESPs such as SailThru, Yesmail, CheetahMail, and Adestra, as well as tools for dealing with delivery challenges, such as Return Path. Also on the technical side, you’re completely comfortable configuring enterprise CRM databases.
Your vivid dreams tend to feature increased open rates, and you strive toward making them reality by learning everything you can about your audience and leveraging analytics (Google, Excel) to track, measure, and figure out what works and what doesn’t.
Inside Skinny
Really, be ready to join a fresh roster of talented people, all of whom have collaboration and innovation on their minds — in other words, this isn’t a gig for someone who wants to hunker down in a silo at a place where things are settled and static.
Net Net
This role will be perfect for a well-rounded email beast who has every aspect of the work nailed down and wants to see what the function can do at a supportive company that’s as excited as you are to make it sing.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
Email Marketing Manager • New York, NY
Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes.We focus o...[internal_linking.show_more]
Do you thrive on personal growth and empowering others to reach their goals? We're looking for a motivated, forward-thinking professional with a proven background in Marketing.If you're results-ori...[internal_linking.show_more]
Lifecycle Marketing ManagerThis role is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program.The role partners with out...[internal_linking.show_more]
A global industry research firm in New York is seeking an experienced Email Marketing Specialist to lead email automation efforts.The role involves developing email strategies, managing campaigns, ...[internal_linking.show_more]
Email Marketing Manager (Remote or NYC-Based)Part-Time Flexible Hours Digital Campaign ExecutionDignotion is looking for a hands-on, detail-oriented Email Marketing Manager to join our growing team...[internal_linking.show_more]
Job Title: Associate, CRM Marketing.Hybrid model Tues-Thurs onsite, Mon-Fri remote.MONTH MATERNITY LEAVE COVERAGE.CRM campaigns across email and SMS.Working a lot with creative assets and creating/...[internal_linking.show_more]
Job Opportunity At Cengage GroupWe believe in the power and joy of learning.At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of l...[internal_linking.show_more]
A leading golf entertainment company is looking for an Email Marketing Specialist who will be responsible for building and optimizing email campaigns to enhance customer engagement.This full-time r...[internal_linking.show_more]
Crm-Manager/h2pDu willst nicht einfach nur E-Mails verschicken Du willst mit durchdachten, datengetriebenen Customer Journeys echten Mehrwert schaffen? Du liebst Automatisierung, denkst in Funnels ...[internal_linking.show_more]
About the CompanyAt BenefitHub, our commitment is to offer employee perks and voluntary benefits that give real value to employees, focusing on enhancing the quality of their daily lives.We continu...[internal_linking.show_more]
We are on the hunt for a sharp and innovative email marketing specialist to build and optimize email marketing campaigns for two consumer brands.This role reports to the eCommerce Manager and will ...[internal_linking.show_more]
Senior Email Marketing Manager.This is not an execution-only role.KPIs, and ensuring that every campaign and flow contributes to revenue growth.You’ll work closely with our internal team and depart...[internal_linking.show_more]
Digital Marketing Manager Job Duties: Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media...[internal_linking.show_more]
We're looking for a proactive, self-driven candidate to support and grow our global paid marketing programs with the help of advanced bidding and data sharing expertise.This role requires someone w...[internal_linking.show_more]
Location: Onsite - Montreal | Remote US.We're looking for an Email Marketing Specialist to own, execute, and optimize our email marketing programs from end to end, with a strong focus on driving re...[internal_linking.show_more]
Insight Global is seeking an Email Analyst for a leading organization within the sports industry.This individual will support a high-volume email marketing team responsible for delivering campaigns...[internal_linking.show_more]
This position is posted by Jobgether on behalf of a partner company.We are currently looking for a Marketing Manager.In this role, you will have the opportunity to shape and grow the brand while pl...[internal_linking.show_more]
Senior Growth & ABM Marketing ManagerLearning is the only human superpower.It's a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a comp...[internal_linking.show_more]
