Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development

Marketing Coordinator (Full-Time, Hourly) – SmileWorks Children’s Dentistry & Orthodontics

Location: Tallahassee, FL
Schedule: Full-Time, Monday–Friday (8-hour shifts)
Compensation: Starting at $20/hr (higher based on experience) + performance bonuses
Employment Type: Hourly (Non-Exempt)


About SmileWorks


SmileWorks Children’s Dentistry & Orthodontics is one of Tallahassee’s premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships.


If you love social media, content creation, events, and making a difference for families, this role is an amazing fit.

Position Overview

The Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands-on, content-focused role that requires being on-site and occasionally attending community events.

Key Responsibilities

Social Media & Content Creation

• Manage and post daily content on Instagram, Facebook, TikTok, and Google Business Profile
  
  
• Capture photos/videos in-office to create high-quality, engaging orthodontic and pediatric dental content
  
  
• Write captions, optimize for SEO, and track performance
  
  
• Film and edit short-form videos and patient testimonials (with consent)
  
  

Reputation Management

• Monitor Google reviews and assist with prompt, professional responses
  
  
• Implement review-generation strategies to support our 5-star reputation
  
  
• Track review data and produce weekly updates
  
  

Community Outreach & Referral Marketing

• Plan and attend school visits, community events, sponsorships, and health fairs
  
  
• Build relationships with pediatricians and family physicians
  
  
• Deliver marketing materials and maintain referral logs
  
  

Internal Marketing

• Coordinate office promotions, theme days, contests, and giveaways
  
  
• Assist with communication pieces, branding alignment, and in-office displays
  
  
• Support new-patient experience campaigns
  
  

Website & SEO Support

• Update website content and imagery
  
  
• Upload blogs, maintain landing pages, and coordinate with SEO partners
  
  
• Track traffic, rankings, and keyword trends
  
  

Data & KPI Tracking

• Report weekly metrics: new patients, call conversions, referral activity, social engagement, campaign performance
  
  
• Suggest improvements based on data insights
  
  

Qualifications

• Experience in marketing, communications, digital media, or related fields
  
  
• Healthcare or dental marketing experience is a plus (not required)
  
  
• Strong skills in photo/video content creation, social media trends, and editing tools
  
  
• Basic understanding of SEO and analytics preferred
  
  
• Outgoing, organized, reliable, and comfortable working independently
  
  
• Valid driver’s license and ability to travel locally for outreach
  
  

Schedule & Additional Requirements

• Full-time, Monday–Friday (8-hour workdays)
  
  
• Some Saturdays or evenings required for community events, school visits, or outreach
  
  
• Must be able to commute to our Tallahassee office
  
  
• Must be able to relocate before start date if coming from outside the area
  
  

🎁 Benefits We Offer

• Full-time, Monday–Friday schedule (with occasional evenings/Saturdays for events)
  
  
• 401(k) with employer match
  
  
• Health, dental & vision insurance
  
  
• Paid time off & holidays
  
  
• Employee discounts
  
  
• Ongoing training and a supportive, growth-focused culture
  
  

🚗 Additional Details

• Must be able to commute to our Tallahassee office
  
  
• Relocation required before start date if moving from outside the area
  
  

Why Join SmileWorks?

Join a team that celebrates smiles every day.
Be part of a workplace that values creativity, compassion, professionalism, and making a difference—one child at a time.

How to Apply

Submit your:

1. Resume
   
   
2. Links to social media or content samples (preferred)
   
   
3. Brief statement on why you're a great fit for SmileWorks