Manager, Regional Marketing & Communications (West)

Manager, Regional Marketing & Communications

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary : The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society's mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. This position serves as the marketing lead for their assigned region, collaborating with local staff and cross-functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society's priorities.

Main Responsibilities

• Campaign Planning and Implementation + Lead the planning and implementation of regionally-tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and aligns with strategic guidance provided by the Director.
• Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission-driven storytelling efforts.
• Content Customization & Brand Management + Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
• Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization's voice, branding, and messaging guidelines.
• Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
• Project Management & Tactical Planning + Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
• Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
• Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
• Media Relations & Community Engagement + Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
• Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society's regional presence.
• Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
• Performance Tracking & Reporting + Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
• Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
• Cross-Functional Collaboration + Collaborate with staff across departmentsincluding Development, Programs, and National Marketingto ensure integrated campaign delivery and constituent engagement.
• Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
• Support the coordination of MarComm "Office Hour" meetings and facilitation of training, as needed.

What We're Looking For

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