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Marketing Manager (Content, Storytelling, Automation) - #34720
Marketing Manager (Content, Storytelling, Automation) - #34720Manila Recruitment • Detroit, MI, US
Marketing Manager (Content, Storytelling, Automation) - #34720

Marketing Manager (Content, Storytelling, Automation) - #34720

Manila Recruitment • Detroit, MI, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Marketing Manager

Our client helps the biggest brands in sports and business bring their story to life through branded merchandise and design. As Marketing Manager, you'll play a key role in driving strategy, content, automation, and analytics that connect marketing, sales, and studio into one unified growth engine.

This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data-driven strategy that connects our sales, studio, and client experience teams.

You'll be part of a fast-moving, creative environment where no two days look the same developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on-brand storytelling.

Responsibilities :

Strategy + Campaign Execution

  • Partner with the VP of Marketing & Operation to plan, execute and measure campaigns that support sales growth and client engagement.
  • Translate the customer journey and sales funnel into actionable, data-driven campaigns
  • Use automation and AI tools to build personalized content
  • Develop campaign calendars, content plans, and cross-department initiatives that tie marketing directly to revenue

Content + Storytelling

  • Manage brand storytelling through case studies, lookbooks, digital campaigns and client spotlights
  • Capture and curate lifestyle and product photography and videos in-house to ensure consistency and authenticity
  • Collaborate to align design strategy and creative execution across all marketing touchpoints
  • Use AI assisted content generation tools to accelerate writing, editing and ideation while maintaining brand tone

    • Analytics + Optimization

  • Provide weekly reporting showing marketing efforts impacting sales pipeline and client retention
  • Analyze campaign and engagement data to uncover patterns, test hypotheses, and identity improvement opportunities
  • Use insights + AI to improve targeting, content strategy, and client retention initiatives

    • Cross-Functional Collaboration

  • Work closely with sales pods to support client-specific campaigns and initiatives
  • Visuals, templates, and content strategy
  • Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality

    • Automation + Technology

  • Build and manage HubSpot workflows for lead nurturing, client retention and automation
  • Test new AI and automation tools to increase efficiency in campaign production, reporting and content creation
  • Partner with our AI / Automation Specialist to integrate marketing systems with sales and operations platforms
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