Sales Coordinator

At C&F Enterprises Inc. we strive to learn, improve, and serve every day. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team-oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.

Job purpose

The Sales Coordinator supports the wholesale sales team by managing day-to-day sales operations, coordinating communication with external sales representatives, and ensuring the smooth execution of sales programs. This role plays a key part in lead generation, reporting, order systems management, material development, sales program coordination, and maintaining platforms that help the sales team grow accounts and deliver excellent customer experiences. The ideal candidate is highly organized, proactive, detail-oriented, and thrives in a fast-moving, customer-focused environment within the home and gift industry.

Duties and responsibilities

Sales Representative Support & Communication

• Serve as a primary point of contact for external sales representatives, ensuring timely and professional correspondence.
• Provide reps with product updates, selling tools, program details, and support needed to drive sales.
• Coordinate ongoing communication between reps and internal teams (sales, marketing, operations, customer service).
• Assist reps with order entry, troubleshooting, and platform navigation as needed.
• Reporting, Sales Data & Sales Operations
• Distribute sales reports (e.g., sales performance, account activity, program effectiveness, lead tracking).
• Maintain accurate and up-to-date sales data across internal and external platforms.
• Track rep performance and account progress, identifying trends and opportunities for improvement.
• Support sales leadership with ad hoc analysis and reporting requests.

Lead Generation & Distribution

Sales Programs & Promotions

Sales Materials & Selling Tools

Order Taking Systems & Platform Management

SharePoint & Resource Management

Trade Shows & Market Support

Other

Skills

Competencies

Qualifications

Physical requirements

Benefits

The successful candidate must be able to pass a pre-employment background check and drug screening.

All applicants are required to successfully complete a background check and drug screening as part of the pre-employment process. Applicants must be authorized to work in the United States at the time of application and must not require sponsorship now or in the future.

C&F Enterprises, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, and promoting qualified applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law. If you are an individual with a disability and require a reasonable accommodation during the recruitment process, please contact hr@cnfei.com.