Ecommerce Manager

Ecommerce Manager

We're seeking an E-Commerce Manager to lead and continually enhance Parachute's digital storefront. Your mission is to create an engaging, easy-to-navigate shopping experience that drives conversion and sales across all product categories. This role ensures the site reflects the brand's evolving identity, delivers a seamless and inspiring customer journey, and integrates strategically with marketing, creative, merchandising, and operational initiatives. The ideal candidate combines strong Shopify expertise, is highly analytical, and has an elevated eye for brand presentation and digital merchandising.

Reports to : VP, Revenue Growth

Location : Culver City, CA in office M-TH

What You'll Do

• Define & own the Site Merchandising Scorecard; set targets, publish weekly readouts, and drive data-backed actions.
• Create a site experience that reflects Parachute's evolving brand identity, seasonal campaigns, and design standards. Optimize site navigation, merchandising strategy, and product pages to drive conversion and deliver a frictionless shopping experience across desktop and mobile.
• Implement a clear visual merchandising hierarchy and on-site storytelling that reflects the brand's ethos and collection inspiration.
• Apply best practices in UX, site architecture, conversion optimization, and mobile responsiveness.
• Own the GTM calendar for the website (seasonal refreshes, promos, campaigns); keep dates, dependencies, asset requests and owners tight.
• Run product launches end-to-end : checklists, cross-functional readiness, PDP completeness, price / promo accuracy, on-time publish, with support of Ecom Ops manager.
• Maintain site content accuracy across home page, collections pages, search, navigation, and PDPs; enforce naming / image / alt-text standards.
• Search & navigation hygiene : monitor zero-results spikes, exits, broken links; add synonyms / redirects; keep taxonomy flows working.
• Inventory & messaging alignment : minimize OOS exposure on key placements; ensure accurate backorder / preorder copy.
• Landing-page support for active campaigns : build briefs, assemble pages, QA, and track performance; iterate or swap offers when needed.
• Stay ahead of e-commerce and retail trends, proactively recommending new tools and strategies to enhance customer experience.
• Partner & communicate :
• With the Marketing team on traffic intent ? onsite placements and LP alignment
• With Creative / Brand team on modules and messaging that convert
• With the Merchandising team on assortments, hero items, price guidance
• With Ops / CX team on policy messaging and customer pain points
• With developers on new features, AB tests, and enhancement roadmap.

Who You Are

What You'll Get :

Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $95k-$115k.

Parachute is a modern lifestyle brand focused on creating premium, responsibly-made home essentials. At Parachute we exist to fill homes with soft landings. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That's why they say there's no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into a home.